Archive for July, 2012

SBSM Flashback: July 2011

Filed in Link Roundups by Matt McGee on July 18, 2012 0 Comments
SBSM Flashback: July 2011

For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading.

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Foursquare Gets Friendlier Toward Local Businesses

Filed in Local Search by Matt McGee on July 18, 2012 2 Comments
Foursquare Gets Friendlier Toward Local Businesses

Yes, Foursquare has offered business tools for some time now, but if you look at most of the company’s developments over the past year or so, they’ve been largely on the consumer side: the new mobile app experience the new check-in history page adding restaurant reservations via OpenTable the new search and discovery options adding […]

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Google Talkbin Sign Spotted in the Wild (of San Francisco)

Filed in Google, Local Search by Matt McGee on July 14, 2012 5 Comments
Google Talkbin Sign Spotted in the Wild (of San Francisco)

I’ve had an informal, very occasional debate with friends like Mike Blumenthal and David Mihm about services like Google’s Talkbin, which allows customers to send private/anonymous text messages directly to a business owner. As I’ve said to them in person, and also briefly mentioned on this blog, I’m not real bullish that it’ll ever amount […]

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Google’s Big Risk with Reviews: Using a 30-Point Scale

Filed in Google, Local Search, MY BEST POSTS by Matt McGee on July 13, 2012 11 Comments
Google’s Big Risk with Reviews: Using a 30-Point Scale

I recently downloaded the new Google+ Local app, and this was the first screen I saw when I launched it: This should tell you one thing loud and clear: Google is well aware of the risk that it’s taking with its new approach to reviews. By getting rid of the traditional five-star scale and implementing […]

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If You’re Ignoring Social Media, You’re Losing Money, Customers, Business

Filed in Social Media by Matt McGee on July 11, 2012 4 Comments
If You’re Ignoring Social Media, You’re Losing Money, Customers, Business

This is a bit old, but it’s too good not to share. And it’s also going straight into my social media presentation for future GetListed.org Local University workshops because it sums up one of the main points in my presentation. I’m talking about this study from Conversocial about consumer expectations when engaging with companies on […]

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Listening: A Great Way to Market on Twitter

Filed in Social Media by Matt McGee on July 10, 2012 1 Comment
Listening: A Great Way to Market on Twitter

Here’s a great example of how listening can equal marketing on Twitter. Yesterday afternoon I mentioned on Twitter that Feedburner has been pretty much completely ignored by Google recently. I actually tweeted it in the form of a question, asking people if there’s another product that Google has ignored as much. Is there a more […]

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