Archive for June, 2012

June ’12: Best Search/Marketing Posts

Filed in Link Roundups by Matt McGee on June 30, 2012 0 Comments
June ’12: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts I found and read during June. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month […]

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One-Word Queries Up 19 Percent In Last Year, Hitwise Says

Filed in Searcher Behavior, Statistics by Matt McGee on June 29, 2012 4 Comments
One-Word Queries Up 19 Percent In Last Year, Hitwise Says

It looks like searcher behavior is changing. The folks at Experian Hitwise said yesterday that one-word search queries are up 19 percent since last year. Here’s the chart: I always like to point out that this isn’t exactly a measurement of all search queries — as you can see in the headline of that graphic, […]

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Welcome GetListed Local University – Austin Attendees

Filed in Conferences/Educ. by Matt McGee on June 26, 2012 0 Comments
Welcome GetListed Local University – Austin Attendees

If you’re reading this while at the GetListed Local University workshop, a big welcome to you. Thanks for visiting SmallBusinessSEM.com. In my presentation, I mention more than a dozen web sites, articles, and other links that you may not have had time to jot down while I was speaking. If that’s the case, here are […]

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Better Than Link Building: Authority Building with HARO

Better Than Link Building: Authority Building with HARO

Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to […]

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Two Good Marketing Articles for Real Estate Agents (Stop the Presses!)

Filed in SEO, Small Biz Marketing by Matt McGee on June 18, 2012 2 Comments
Two Good Marketing Articles for Real Estate Agents (Stop the Presses!)

I’ve been pretty tough in the past about the garbage that gets sold to real estate agents, sent to real estate agents and marketed to real estate agents in the name of growing their business and expanding their reach and visibility. So, in the interest of balance, I’m compelled to share two recent articles that […]

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Small Business Owners: Build Your Brand

Filed in SEO, Small Biz Marketing by Matt McGee on June 14, 2012 1 Comment
Small Business Owners: Build Your Brand

There are two great articles that I need to share. They talk about a point that’s been on my mind a lot lately — the need for small business owners to think of themselves, and to market themselves, as a brand. I think “brand” is the word I’m using now to encompass a lot of […]

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