Archive for May, 2012

May ’12: Best Search/Marketing Posts

Filed in Link Roundups by Matt McGee on May 31, 2012 3 Comments
May ’12: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts I found and read during May. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month [...]

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How to SEO Your Site E-Book Updated – Version 4

Filed in Site News by Matt McGee on May 31, 2012 0 Comments
How to SEO Your Site E-Book Updated – Version 4

This is just a quick note to announce that I’ve finished a small update to my e-book, How to SEO Your Site in 60 Minutes. If you’ve previously purchased the e-book from me, you should’ve received the updated version (free) via email this morning. Changes in this latest update are very minor — just a [...]

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Google+ URLs Can Rank Very Well

Filed in Google, SEO by Matt McGee on May 30, 2012 9 Comments
Google+ URLs Can Rank Very Well

How soon until SMBs’ Google+ Local Pages start to outrank their actual websites? In my article about the Google+ / Google Places merger, I noted that the new Google+ Local Pages will be indexed and appear in Google’s search results – a complete change from the old Place Pages. That’s a potentially big deal because [...]

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Google Places Marries Google+, Gives Birth To New Google+ Local Pages

Filed in Google, Local Search by Matt McGee on May 30, 2012 22 Comments
Google Places Marries Google+, Gives Birth To New Google+ Local Pages

Say goodbye to Google Place Pages, and say hello to Google+ Local Pages. That’s the name for Google’s new baby — a result of the marriage, or merger, of Google Places and Google+. It’s the main part of several related announcements today from Google. As I’m writing this late Tuesday night, there’s no link yet [...]

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Facebook Content Ideas … Straight from Facebook

Filed in Social Media by Matt McGee on May 26, 2012 3 Comments
Facebook Content Ideas … Straight from Facebook

Wondering what kind of content works well on Facebook? If so, lean on some recent information published by Facebook itself. Last week, Facebook shared some results/observations from an internal study that lasted four weeks. They examined 23 brands with Facebook Pages across six industries. Facebook didn’t publish specific numbers or statistics, but it did share [...]

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PPC Account Cleanup: Recap & Current Results

Filed in PPC Advertising by Matt McGee on May 25, 2012 1 Comment
PPC Account Cleanup: Recap & Current Results

It’s time for an update on how last year’s PPC reclamation project is going. If you want the TL;DR version: quite well, I’d say. Summary: Traffic to my wife’s website is up, PPC clicks are up, cost-per-click is down, and she’s attracting visitors for a much bigger variety of keywords than before. We’re attracting more [...]

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