Archive for April, 2012

Welcome GetListed Local University – Spokane Attendees

Filed in Conferences/Educ. by Matt McGee on April 27, 2012 0 Comments
Welcome GetListed Local University – Spokane Attendees

If you’re reading this while at the GetListed Local University workshop, a big welcome to you. Thanks for visiting SmallBusinessSEM.com. In my presentation, I mention several web sites, articles, and other links that you may not have had time to jot down while I was speaking. If that’s the case, here are all the references […]

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Here’s a Good & Basic Local SEO Blueprint

Filed in Local Search by Matt McGee on April 26, 2012 0 Comments
Here’s a Good & Basic Local SEO Blueprint

Just getting started with SEO and local search for your small business? If so, Marketing Sherpa recently published a local search case study that serves as a pretty good, pretty basic blueprint. It recounts the steps taken by a regional eye care center in the Chicago. The Cliffs’ Notes version would be this: Used PPC […]

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Yelp’s Review Filter Sometimes Does More Harm than Good

Filed in Local Search by Matt McGee on April 25, 2012 3 Comments
Yelp’s Review Filter Sometimes Does More Harm than Good

Yelp’s review filter is biased against first-time reviewers. This is no secret. It’s why some previous studies have shown that only nine percent of Yelp users have published just one review. People like that — hit-and-run reviewers — aren’t welcome at Yelp, no matter what they have to say. That’s all fine and good when […]

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Bing Business Portal Prepping Two New Features: Marketplace & Lists

Filed in Bing, Local Search by Matt McGee on April 24, 2012 2 Comments
Bing Business Portal Prepping Two New Features: Marketplace & Lists

Two new features have shown up as “Coming Soon” in the Bing Business Portal: Marketplace and Lists. And like many features in the BBP, they show Bing’s intention to make the BBP a full-service marketing platform that goes far beyond local search listings. If you’re logged-in to the BBP, you can see the two new […]

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SBSM Flashback: April 2011

Filed in Link Roundups by Matt McGee on April 24, 2012 0 Comments
SBSM Flashback: April 2011

For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading.

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One More Cringe-Worthy Stat About Small Business Websites

One More Cringe-Worthy Stat About Small Business Websites

It feels like the folks at BIA/Kelsey and vSplash are trying to make me ill. 🙂 Just a couple weeks ago, they released a set of alarming statistics about the (sorry) state of small business websites — things like 60 percent of them don’t even have a contact phone number on the home page. And […]

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