Archive for February, 2012

February ’12: Best Search/Marketing Posts

Filed in Link Roundups by Matt McGee on February 29, 2012 2 Comments
February ’12: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts I found and read during February. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month [...]

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Here’s What Facebook’s Timeline Looks Like for a Local Business

Filed in Small Biz Marketing, Social Media by Matt McGee on February 29, 2012 12 Comments
Here’s What Facebook’s Timeline Looks Like for a Local Business

Facebook is making a bunch of new and important announcements today as part of its first fMC marketing conference, and with so many small and local business relying on Facebook to find and reach customers, this stuff is important. One of the main announcements today is the launch of Facebook’s Timeline for Pages — i.e., [...]

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Traditional SEO Now More Important to Local Search

Filed in Google, Local Search by Matt McGee on February 27, 2012 7 Comments
Traditional SEO Now More Important to Local Search

Google says it’s relying more on regular search rankings — ergo, on traditional SEO — to influence its local search results. This is from Google’s latest monthly roundup of search changes and covers what’s been happening during February: Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local [...]

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How to Verify Your Bing Business Portal Listing

Filed in Bing, Local Search by Matt McGee on February 23, 2012 2 Comments
How to Verify Your Bing Business Portal Listing

One of the more common questions that comes up when I write about the Bing Business Portal surrounds how to verify a new listing. Or maybe “where” is the better word. The “how” part is pretty easy, but some users are having trouble finding where to finish the verification process. So here’s what I know [...]

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Updated: The Local Search Cluster… err, Ecosystem

Filed in Local Search by Matt McGee on February 22, 2012 1 Comment
Updated: The Local Search Cluster… err, Ecosystem

Huge props to David Mihm for having the mental, organizational and Photoshop skillz needed to update one of the truly informative infographics in not only local search, but in the whole search industry. This is an overview of how local business data flows through what I like to call the Local Search Cluster*** … but [...]

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Bing Business Portal Adds “Order by Smartphone” Tool

Filed in Bing, Local Search by Matt McGee on February 21, 2012 3 Comments
Bing Business Portal Adds “Order by Smartphone” Tool

Bing has quietly added a new feature to the Bing Business Portal (BBP) that lets local businesses accept orders from mobile searchers using smartphones. The “Order by Smartphone” option/tool is integrated into the existing BBP tool that lets local business owners create a free mobile website to go along with their Bing local listing. Background [...]

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