Archive for November, 2011

It’s Official: Static, Brochure-Ware Websites Are Dead

Filed in Blogging, MY BEST POSTS, SEO by Matt McGee on November 29, 2011 16 Comments
It’s Official: Static, Brochure-Ware Websites Are Dead

If you don’t have a content marketing strategy, you don’t have an online marketing strategy. I’ve been saying that for some time now, and I think it’s never been more true than it is today. If you want to succeed online in any industry that’s even remotely competitive, you must have an effective content marketing […]

Continue Reading »

SBSM Flashback: November 2010

Filed in Link Roundups by Matt McGee on November 27, 2011 0 Comments
SBSM Flashback: November 2010

For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading.

Continue Reading »

Are You Lying to Your Customers?

Filed in Small Biz Marketing by Matt McGee on November 27, 2011 4 Comments
Are You Lying to Your Customers?

This really isn’t specifically about online marketing, SEO, social media, local search and a lot of the other stuff that I usually write about. But I think I can end the post by tying it back to a few things that I have talked about quite often over the years in this space. To be […]

Continue Reading »

Photos Draw Most Facebook Interactions, Links Draw the Least

Filed in Featured, MY BEST POSTS, Social Media, Statistics by Matt McGee on November 15, 2011 11 Comments
Photos Draw Most Facebook Interactions, Links Draw the Least

If you’re hoping to get fans/friends to interact with you more on Facebook (and you should be!), posting photos is the best way to go. The worst? Posting links. That’s something for small business owners to think about in light of Facebook’s Edgerank algorithm. Two recent studies came to this same conclusion about photos, link […]

Continue Reading »

Where Do People Look When Searching Google Maps?

Filed in Google, Local Search by Matt McGee on November 14, 2011 2 Comments
Where Do People Look When Searching Google Maps?

This is just a quick pointer to an article I wrote on Search Engine Land a couple days ago: Eye-Tracking In Google Maps: Study Shows Value Of No. 1 Ranking & Social Content. It covers an eye-tracking and click-tracking study of Google Maps users doing local business searches. In a nutshell, the results show that […]

Continue Reading »

Hey Bing Business Portal: Nice Update Postcard!

Filed in Bing, Featured, Local Search by Matt McGee on November 10, 2011 0 Comments
Hey Bing Business Portal: Nice Update Postcard!

If you’ve ever updated a local business listing — on Google, Bing, Yahoo, or wherever — you’ve felt that fear and dread. It’s the fear and dread that comes when you submit the updated information and then start waiting for the postcard. Will the postcard reach me? Will it be obvious who it’s from and […]

Continue Reading »