Archive for August, 2011

Two Simple Website Metrics for Small Businesses to Monitor

Filed in Featured, MY BEST POSTS, SEO by Matt McGee on August 19, 2011 5 Comments
Two Simple Website Metrics for Small Businesses to Monitor

If you’re an analytics ninja, there are some amazing things you can coax out of analytics and turn into actionable SEO “to do” items. Unfortunately, many small business owners are not analytics ninjas. (That’s a reluctant ninja at right!) But they still need to measure their SEO work and the success of their overall online […]

Continue Reading »

If You’re Still Not Sure About Social Media

Filed in Featured, Social Media by Matt McGee on August 18, 2011 4 Comments
If You’re Still Not Sure About Social Media

It may seem hard to believe, but there are still plenty of businesses big and small that aren’t sure about the long-term survival of social networking, and the need to be available to potential and current customers on their favorite networks. If you know any business owner in that group, maybe have them watch this […]

Continue Reading »

SBSM Flashback: August 2010

Filed in Link Roundups by Matt McGee on August 15, 2011 0 Comments
SBSM Flashback: August 2010

For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading.

Continue Reading »

Facebook Adds ZIP Code Ad Targeting

Filed in Featured, PPC Advertising, Social Media by Matt McGee on August 11, 2011 8 Comments
Facebook Adds ZIP Code Ad Targeting

Raise your hand if, like me, you really need to give more time and energy to the advertising options that are available on Facebook. Yeah. Thought so. If you’re a small/local business with a very targeted audience, this could be big news: You can now target ads on Facebook at the ZIP code level.

Continue Reading »

Need Local Web Copy? Try CopyLocal

Filed in Local Search by Matt McGee on August 10, 2011 3 Comments
Need Local Web Copy? Try CopyLocal

Many of you should know Miriam Ellis’ name: She’s a longtime local search friend, an occasional commenter here on SBSM and on other local blogs, a contributor to the annual Local Search Ranking Factors survey and more. She’s also a fine copywriter, particularly when it comes to local/small business needs. And she’s just launched a […]

Continue Reading »

Another PPC Lesson from Todd: Dynamic Keyword Insertion

Filed in PPC Advertising by Matt McGee on August 9, 2011 0 Comments
Another PPC Lesson from Todd: Dynamic Keyword Insertion

As I mentioned a couple posts ago, my friend Todd Mintz (follow him on Twitter if you don’t already) is cleaning up my wife’s PPC account. I had left it in a complete state of disrepair. Todd’s second article explaining one of the things he changed is now available: DKI for Small Business. DKI stands […]

Continue Reading »