Archive for September, 2010

Popularity vs. Trust in Social Media

Filed in Featured, MY BEST POSTS, Social Media by Matt McGee on September 30, 2010 10 Comments
Popularity vs. Trust in Social Media

I struggle sometimes to explain to clients that it doesn’t really matter how many Twitter followers you have, and that getting people to click a “Like” button on your Facebook page doesn’t necessarily mean you’ve suddenly nailed the “trust” thing. It’s better to have a smaller following that’s more loyal than a huge following of […]

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Small Biz Marketing: More Bad News for Yellow Pages

Filed in Featured, Small Biz Marketing, Statistics by Matt McGee on September 23, 2010 20 Comments
Small Biz Marketing: More Bad News for Yellow Pages

It’s not quite “breaking news” anymore is it? No, but here are more troubling statistics for the yellow pages and, specifically, their status as a marketing venue for small businesses: According to a recent survey of “micro-businesses” conducted by Vistaprint, two-thirds of respondents have “no interest” in marketing via the yellow pages, and only 11% […]

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SBS Flashback: September 2009

Filed in Link Roundups by Matt McGee on September 20, 2010 0 Comments
SBS Flashback: September 2009

For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading.

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The Long Tail is Alive & Well

Filed in Featured, Searcher Behavior, Statistics by Matt McGee on September 16, 2010 10 Comments
The Long Tail is Alive & Well

Here’s more evidence that the “long tail” of search is alive and well: Last week on Twitter, Experian Hitwise shared a chart comparing search queries over a four-week period in August-September 2010 to the same four-week period in 2009. The results? In 2010, searches of 5-8 words were up 10%, while 1-2 word searches were […]

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Fwix Shifts into a Local Directory

Filed in Featured, Local Search by Matt McGee on September 13, 2010 3 Comments
Fwix Shifts into a Local Directory

Fwix has been on my radar for a little while now as a pretty interesting aggregator of local news. I wrote about Fwix a couple months ago on Hyperlocal Blogger, but haven’t had a reason to cover Fwix here on SBSM … until now. That’s because Fwix recently shifted direction. It’s no longer just a […]

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Google’s Confusing Change on Reviews

Filed in Featured, Google, Local Search by Matt McGee on September 10, 2010 11 Comments
Google’s Confusing Change on Reviews

Google has a new policy on reviews in Google Maps, and the policy could cause trouble for some business owners who may find Google’s own help pages confusing at best, if not somewhat contradictory.

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