Archive for May, 2010

May ’10: Best Search/Marketing Posts

Filed in Link Roundups by Matt McGee on May 31, 2010 1 Comment
May ’10: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts I found and read during May. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month […]

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More Examples: Small Businesses Using Twitter

Filed in Featured, Social Media by Matt McGee on May 28, 2010 7 Comments
More Examples: Small Businesses Using Twitter

You may get tired of seeing articles that detail how small businesses are using Twitter, but I don’t. 🙂 I love finding new examples of SMB success, and the New York Times published an article this week with several good examples.

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44% of US Adults Research SMBs Online

44% of US Adults Research SMBs Online

Does small business reputation management matter? I think so. It’s right near the top of my SEO Success Pyramid as one of the last “steps” to earning trust in your business. The Pew Research Project has put the value of small business reputation management into numbers:

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Google Maps (Finally) Promises to Review Community Edits First

Filed in Featured, Google, Local Search by Matt McGee on May 25, 2010 1 Comment
Google Maps (Finally) Promises to Review Community Edits First

Hallelujah! Google has finally come to its senses and decided that it will review all community edits in Google Maps before they appear on business/place listings.

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Google Weighs In on Query Length; Long Tail Alive & Well

Filed in Featured, Searcher Behavior, Statistics by Matt McGee on May 25, 2010 13 Comments
Google Weighs In on Query Length; Long Tail Alive & Well

I have a soft spot for data relating to how users search. I think it’s imperative to understand how people search if we want to optimize our content so it’s visible when they do. Typically, data about query length comes from Internet data measurement companies like Experian Hitwise, comScore, and Nielsen. Google sometimes shares statistics […]

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Small Business Owners Adopting Social Media in 2010

Small Business Owners Adopting Social Media in 2010

A new survey of U.S. small business owners confirms what I’ve thought to be true: Social media is growing as a marketing tool. The “FedEx Office Signs of the Times Small Business Survey” polled 500 small biz owners across the country in early April. When asked how they plan to grow their businesses in 2010, […]

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