Archive for April, 2010

Want Reviews? Give Customers an Incentive

Filed in Featured, Local Search, Word of Mouth by Matt McGee on April 30, 2010 12 Comments
Want Reviews? Give Customers an Incentive

Internet Retailer has an interesting article that offers a case study of sorts about how online retailer evogear.com convinced customers to write more reviews. While the article talks about product reviews, I think there are still some truths in it for small businesses who want more company/business reviews. As the article explains, evo’s problem was […]

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SBS Mailbag: Should I Buy Multiple Domains for SEO?

Filed in Featured, MY BEST POSTS, SEO by Matt McGee on April 29, 2010 19 Comments
SBS Mailbag: Should I Buy Multiple Domains for SEO?

For decades, small businesses have been naming themselves “A1 This” or “AAA That” because yellow pages and similar directories listed businesses alphabetically. They optimized their company name for the primary marketing vehicle of their time; they wanted to show up first in those listings. The online equivalent, to a large degree, is choosing domain names. […]

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Recently on Hyperlocal Blogger

Filed in Blogging, Featured by Matt McGee on April 28, 2010 0 Comments
Recently on Hyperlocal Blogger

There’s been a burst of blog activity over on my other blog, Hyperlocal Blogger. Every so often, I like to share links to some of the articles that I think SBSM readers might also find interesting over there. Here’s that latest batch of such links.

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Thank You, Sponsors

Filed in Featured, Miscellaneous by Matt McGee on April 24, 2010
Thank You, Sponsors

Every once in a while I like to give a shout out to the sponsors who are supporting me and this blog. These are companies that value you, my readers, enough to want to have their names in front of your eyes. I hope you’ll read their messages below and, if interested, click through to […]

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Nominated for a Search & Social Award

Filed in Site News by Matt McGee on April 24, 2010 0 Comments
Nominated for a Search & Social Award

The gang at Search and Social have launched what I think will be annual awards for the best blogs/sites in the online marketing industry. And I’m quite honored to be one of a handful of nominees in the Best Local Search Blog category. Frankly, if I were you, I’d vote for Mike Blumenthal’s blog — […]

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New Features, New Name for Google’s Local Business Center

Filed in Featured, Google, Local Search, Statistics by Matt McGee on April 19, 2010 19 Comments
New Features, New Name for Google’s Local Business Center

Google’s Local Business Center is undergoing a round of changes tonight, including a name change. Forget the “Local Business Center” name; it’s now called Google Places and can be accessed at google.com/places. (Actually, the old URLs you’ve used before will still work.) But that’s just the most basic of all the changes Google has just […]

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