Archive for June, 2009

Thank You, Sponsors

Filed in Miscellaneous by Matt McGee on June 13, 2009
Thank You, Sponsors

Every once in a while I like to give a shout out to the sponsors who are supporting me and this blog. These are companies that value you, my readers, enough to want to have their names in front of your eyes. I hope you’ll read their messages below and, if interested, click through to […]

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Updated: Local Search People/Companies Using Twitter

Filed in Local Search by Matt McGee on June 11, 2009
Updated: Local Search People/Companies Using Twitter

This is just a quick “heads up” that I’ve updated my post: The List: Local Search Industry on Twitter. The list now has more than 80 locally-oriented search marketers, companies, analysts, web sites, etc., that can be found and followed on Twitter. Have a look at the list, and if you think you belong on […]

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7 Rules for Writing URLs

Filed in MY BEST POSTS, SEO by Matt McGee on June 9, 2009 22 Comments
7 Rules for Writing URLs

The structure of a Web site’s URLs can have a dramatic impact on crawlability, SEO, and user-friendliness. A good SEO already knows how to craft effective URLs, but web developers, IT staff, and management may not understand why the web address matters. In this article, I’ll share a list of best practices for choosing URLs […]

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Small Businesses are Being Sold a Bill of Goods

Filed in PPC Advertising, Small Biz Marketing by Matt McGee on June 8, 2009 10 Comments
Small Businesses are Being Sold a Bill of Goods

On Search Engine Land today, Greg Sterling unpacks a new Borrell Associates report that, if you had to explain it one sentence, says this: Small businesses that try local online advertising almost universally give up after six months. The actual stats Greg quotes are: Up to 50 percent [of SMBs] quit by 90 days Up […]

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Amazon.com Gets Social Media, Too

Filed in Social Media by Matt McGee on June 3, 2009 9 Comments
Amazon.com Gets Social Media, Too

I’ve called Amazon.com the SEO-smartest retailer on the web before, and it’s pretty obvious they get social media, too. Internet Retailer explains how Amazon has gone out of its way to make its product pages more friendly for sharing on Twitter and other social sites: An Amazon.com customer is tweeting with his Twitter followers about […]

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