Archive for June, 2009
Creative Small Business Marketing, Episode 4
How do you get a customer to trust you? How do you prove that not only can you do the job for her, but you’ve already done the job for others like her? And you’ve already done it dozens of times in her city/town/neighborhood? I think something like this answers those questions and more: That [...]
Small Business SEO: Costs, Expectations & Realities
Janet Meiners wrote a good article Monday on Small Biz Trends: Practices of Top SEO Companies for Small Businesses. It’s designed to help small business owners understand the basic/minimum services that an SEO company/consultant should be providing. But what about the cost of small business SEO? What should a small business expect to pay when [...]
5 Ways Negative Reviews are Good for Business
We don’t live in a 5-star world. Think about it: Even your favorite restaurant messes up sometimes. Even your favorite doctor, grocery store, or book store has a bad day. We all do. So why do small business owners think that negative reviews are the kiss of death online? Why do retailers, manufacturers, and local [...]
SBS Mailbag: How Should I Target Related Keywords?
John recently emailed me with a situation that isn’t uncommon for business big or small: a variety of spellings/versions of the primary business keywords. John wants to know the best way to optimize for these variations, and specifically if he needs to create tons of landing pages to target each one. I haven’t seen John’s [...]
SBS Flashback: June 2008
For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. 5 Common Crawlability Mistakes That Kill Your SEO [...]
Thank You, Sponsors
Every once in a while I like to give a shout out to the sponsors who are supporting me and this blog. These are companies that value you, my readers, enough to want to have their names in front of your eyes. I hope you’ll read their messages below and, if interested, click through to [...]
Updated: Local Search People/Companies Using Twitter
This is just a quick “heads up” that I’ve updated my post: The List: Local Search Industry on Twitter. The list now has more than 80 locally-oriented search marketers, companies, analysts, web sites, etc., that can be found and followed on Twitter. Have a look at the list, and if you think you belong on [...]
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