Archive for June, 2009

Boston Restaurants (heart) Twitter

Filed in Social Media by Matt McGee on June 29, 2009 1 Comment
Boston Restaurants (heart) Twitter

Today’s Boston Globe has a story about the growing number of local restaurants using Twitter, including one that started tweeting several months before the restaurant opened … and had a full house when it finally did. A couple choice parts: What can you do with 140 characters or less, the length of each tweet? A […]

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Creative Small Business Marketing, Episode 4

Filed in Small Biz Marketing by Matt McGee on June 24, 2009 10 Comments
Creative Small Business Marketing, Episode 4

How do you get a customer to trust you? How do you prove that not only can you do the job for her, but you’ve already done the job for others like her? And you’ve already done it dozens of times in her city/town/neighborhood? I think something like this answers those questions and more: That […]

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Small Business SEO: Costs, Expectations & Realities

Filed in MY BEST POSTS, SEO by Matt McGee on June 23, 2009 72 Comments
Small Business SEO: Costs, Expectations & Realities

Janet Meiners wrote a good article Monday on Small Biz Trends: Practices of Top SEO Companies for Small Businesses. It’s designed to help small business owners understand the basic/minimum services that an SEO company/consultant should be providing. But what about the cost of small business SEO? What should a small business expect to pay when […]

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5 Ways Negative Reviews are Good for Business

5 Ways Negative Reviews are Good for Business

We don’t live in a 5-star world. Think about it: Even your favorite restaurant messes up sometimes. Even your favorite doctor, grocery store, or book store has a bad day. We all do. So why do small business owners think that negative reviews are the kiss of death online? Why do retailers, manufacturers, and local […]

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SBS Mailbag: How Should I Target Related Keywords?

Filed in SEO by Matt McGee on June 16, 2009 8 Comments
SBS Mailbag: How Should I Target Related Keywords?

John recently emailed me with a situation that isn’t uncommon for business big or small: a variety of spellings/versions of the primary business keywords. John wants to know the best way to optimize for these variations, and specifically if he needs to create tons of landing pages to target each one. I haven’t seen John’s […]

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SBS Flashback: June 2008

Filed in Miscellaneous by Matt McGee on June 15, 2009 0 Comments
SBS Flashback: June 2008

For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. 5 Common Crawlability Mistakes That Kill Your SEO […]

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