Archive for March, 2009
Google Changes the Local Game (again)
It was huge news two years ago when Google first started showing maps and local listings in Google.com search results. It was even bigger news when that display went from a max of three business to up to 10 (the “10-pack” as we’ve all been calling it). And I think today Google’s changing the local [...]
SBS Mailbag: When Local Keyword Research is a Dead End
This great question came in today from Mary Ann: I am helping a small dance/fitness business with local SEO. Keyword research yields zero (0) search volumes (Keyword Discovery) for keyword terms once I add the location or any variation on the location/general area (Westport, Connecticut). Any suggestions as to the best keyword strategy in such [...]
What You Need To Know About Google’s Link: Operator
The Google Webmaster Central team is doing a bang-up job of posting videos to their YouTube channel on a daily basis. Some are really, really helpful to webmasters and small business owners … others not as much. One of the really, really helpful ones was just posted, and involves Matt Cutts answering a couple questions [...]
Yahoo Answers adds targeted questions
One of the challenges of using Yahoo Answers for sharing your expertise is finding the right questions to answer. Until now, you’ve basically had two ways: Browse through Yahoo Answers’ navigation to find the right category(ies) Set up an RSS feed for your search term(s) of choice and dig through the results that come in [...]
SBS Flashback: March 2008
For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. The SBS Interview: Brian Gil, Yahoo Local Alexa [...]
SEO Madness 2009 is here!
Your office pool is fun, but how about competing against fellow search marketers far and wide? It’s time for the 3rd Annual “SEO Madness” College Hoops Pool, where we all make our March Madness picks, and the winner gets the links. Teams and brackets are being announced today and you can sign-up now. Here’s what [...]
Image SEO: Keep Those Photos Above the Fold
“Tapping Into Image Search” was one of the sessions I moderated last month at SMX West. We had a couple marketers on the panel, along with reps from Google and Yahoo. It was on day two of the conference, and several times later that day and on day three, I had people tell me it [...]
SBS Mailbag: Is Syndicating Content Good or Bad?
Dawn emailed recently with a question about syndicating blog content: Based on your SEO expertise what is your opinion of the following: For the last two years I allowed a site to reprint one post a week onto their site as long as they changed the title and linked back to me. Now I am [...]
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