Archive for February, 2009

SMX West photos finally online

SMX West photos finally online

| February 25, 2009 | 2 Comments

The announcement of that new Canonical Tag was so exciting that Matt Cutts started raising the roof right in the middle of his presentation about it. That’s one of a dozen photos in my SMX West 2009 photoset on Flickr. Not sure why I only took a dozen shots when I usually do like 30-40 [...]

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What I Learned About Google Blog Search at SMX West

What I Learned About Google Blog Search at SMX West

| February 25, 2009 | 8 Comments

At SMX West a couple weeks ago, I moderated a unique session titled “Up Close with Google Blog Search.” I call it unique because there was only one speaker on the panel: Chris Pennock, Senior Software Engineer for Google Blog Search. As moderator, I also gave a brief, unscripted presentation of some things I researched [...]

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Kelsey Forecasts Mobile/Local Search Growth

| February 24, 2009 | 3 Comments

Some interesting forecast stats in a release today from The Kelsey Group. These are predictions for the growth of mobile/local search between now and 2013: The percentage of mobile searches that have local intent will increase from 28 percent in 2008 to 35 percent in 2013. Currently there are 54.5 million mobile Internet users in [...]

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SearchFest 2009 Discount Ends Tuesday

SearchFest 2009 Discount Ends Tuesday

| February 23, 2009 | 5 Comments

I don’t curse much, but here’s the first thing that came out of my mouth when I saw the full agenda for SearchFest 2009: “Holy sh*t.” Srsly. If that’s not the most amazing one-day search marketing conference lineup ever assembled, I don’t know what is. It’s funny … a couple years ago at the inaugural [...]

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Recently Posted on Hyperlocal Blogger…

| February 23, 2009 | 0 Comments

David Mihm told me a couple weeks ago that I need to use this blog to promote my other blog, Hyperlocal Blogger, more often. I told him he’s right, and promised to do a better job of that. Here I am, fulfilling my promises like a good friend. In case you haven’t been to Hyperlocal [...]

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Searchers Using Longer Queries in 2009

Searchers Using Longer Queries in 2009

| February 17, 2009 | 21 Comments

Reps from comScore, Nielsen Online, and Hitwise spoke last week in a “SearchScape” session at SMX West, and while they all shared some interesting numbers, it was Bill Tancer of Hitwise who really opened my eyes with data about searcher behavior. The long tail is getting longer; 1- and 2-word queries are on the decline, [...]

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SBS Flashback: February 2008

| February 16, 2009 | 1 Comment

For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Are Yahoo and Yelp Dating? Flickr No-Follows (Some) [...]

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Creative Small Business Marketing, Episode 1

Creative Small Business Marketing, Episode 1

| February 16, 2009 | 11 Comments

Do you have a “Lawn Map” to show? I love this: This is a Showcase Lawn Map on the web site of WiseGrass, a small lawncare service provider in central Pennsylvania. It’s an embedded Google Map with user-created content for each of the showcase lawns. Here’s a list of reasons why this is great: 1. [...]

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