Archive for January, 2009

Case Study: Power of a Blog Comment

Filed in MY BEST POSTS, Small Biz Marketing, Word of Mouth by Matt McGee on January 20, 2009 17 Comments
Case Study: Power of a Blog Comment

Follow along here, please: 1.) On February 23, 2008, Jesse Heap of Pink Cake Box left a comment on this blog. We had a short conversation in the comments of that post. About two weeks later, I sent Jesse an email telling him I wanted to profile his wife’s bakery and the way they were […]

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SBS Flashback: January 2008

Filed in Miscellaneous by Matt McGee on January 16, 2009 1 Comment
SBS Flashback: January 2008

For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Marketing Your Service-Based Small Business 6 Ways to […]

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2009 SEMMY Awards launching next week

Filed in SEMMY Awards by Matt McGee on January 15, 2009 2 Comments
2009 SEMMY Awards launching next week

All signs are “go” for the 2nd annual SEMMY Awards, which will launch on Monday. If you haven’t been following the site, here are a couple recent announcements: Introducing Our 2009 Judges – the list of 25 excellent judges who are volunteering their time to choose finalists 2009 SEMMYS: 200 authors nominated; January 19 launch […]

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Two Quick Interviews

Filed in Interviews by Matt McGee on January 15, 2009 2 Comments
Two Quick Interviews

You thought I disappeared after Monday’s Trust post, but no such luck. 🙂 The past couple days have been spent on client work and SMX West work — I’m coordinating and moderating three sessions. Meanwhile, I did a couple short interviews recently that are now posted elsewhere. At the risk of being self-indulgent, here they […]

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Why Trust Matters & How To Earn It

Why Trust Matters & How To Earn It

Your spouse. Your children. Your doctor. Your attorney. These are all people that you have to trust. I could go on: your insurance agent. Your car repair shop. Your babysitter. More to the theme of this article: the web sites you use every day. Trust is the top block on the SEO Success Pyramid, an […]

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Video is the Hot Tactic for 2009

Filed in Small Biz Marketing, Web Site Content by Matt McGee on January 9, 2009 9 Comments
Video is the Hot Tactic for 2009

More than search, more than social media, video is the hot online marketing tactic for 2009. That’s according to a PermissionTV survey reported today by eMarketer. Have a look: Here’s the key survey stat where video content is concerned: More than one-half of respondents also expected to be implementing or extending an online video project […]

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