Archive for December, 2008

Reputation Management … the Air Force Way

Filed in Reputation Mgmt. by Matt McGee on December 22, 2008 3 Comments
Reputation Management … the Air Force Way

David Meerman Scott has a fascinating interview with Capt. David Faggard, who works at the Pentagon as the Chief of Emerging Technology at the Air Force Public Affairs Agency. That’s a mouthful, but as I read the interview, it basically means that Capt. Faggard is the Air Force’s social media guru. With Capt. Faggard at […]

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Local Search Queries on the Rise

Filed in Local Search, Searcher Behavior, Statistics by Matt McGee on December 21, 2008 12 Comments
Local Search Queries on the Rise

Found this Mike Boland post on the Kelsey Blog 10 days ago, but have been too busy to do anything with it before now. Mike presents a pair of charts that Yahoo Local’s Atif Rafiq presented at SES Chicago earlier this month, both of which show a steady — you could say substantial — rise […]

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7 Traits of a Social Media-Friendly Web Site

Filed in MY BEST POSTS, Social Media, Web Site Content by Matt McGee on December 17, 2008 16 Comments
7 Traits of a Social Media-Friendly Web Site

We talk a lot about building user-friendly web sites and SEO-friendly web sites, and both of those are things we should be talking about because they’re vital to long-term online marketing success. But we don’t talk as much about building a site that plays well in social media. That’s a mistake. Consider this Forrester research […]

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SBS Flashback: December 2007

Filed in Miscellaneous by Matt McGee on December 16, 2008 0 Comments
SBS Flashback: December 2007

For those of you who are new SBS readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. 2007 SBS Search Quiz: Winner & Answers (Yes, […]

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Local and Social Collide on MapQuest

Filed in Local Search, Social Media by Matt McGee on December 12, 2008 2 Comments
Local and Social Collide on MapQuest

MapQuest made a move this week that has mostly flown under the radar, but I think it’s a great move for them, a potential boon for small business owners, and a sign of things to come. You may recall my October post, 8 Social Media Sites for Local Networking … well, MapQuest has flipped that […]

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Coordinating 3 Sessions at SMX West

Filed in Conferences/Educ. by Matt McGee on December 11, 2008 0 Comments
Coordinating 3 Sessions at SMX West

This one’s for the marketers in the reading audience, or for any small biz owners/webmasters who want to speak at SMX West in February. 🙂 The full agenda for SMX West has now been posted, and if you browse through the daily agenda pages, you’ll notice that I’m coordinating/moderating three sessions: Tapping Into Image Search: […]

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