Archive for October, 2008

How to SEO Your Site… E-book Updated

Filed in SEO by Matt McGee on October 17, 2008 0 Comments
How to SEO Your Site… E-book Updated

Thanks to some fine feedback from friends and readers, my How to SEO Your Site in 60 Minutes e-book has been updated to its second edition. All previous purchasers should have received the new edition by the time you read this post; if you didn’t, please let me know. Doug H., one of the original […]

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SBS Flashback: October 2007

Filed in Miscellaneous by Matt McGee on October 17, 2008 0 Comments
SBS Flashback: October 2007

For those of you who are new SBS readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. How Amazon.com Became the SEO-Smartest Retailer Online Yahoo […]

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5 Questions: Do You Have Answers?

Filed in SEO by Matt McGee on October 15, 2008 12 Comments
5 Questions: Do You Have Answers?

1. In Google Webmaster Central, if I change the crawl rate, how soon does that take effect? Will Googlebot obey the new crawl rate immediately? 2. We know that Google keeps a search history (unless you turn it off), and part of that search history is the results you click on. So, if I have […]

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Wall Street Journal (and me!) on Holiday Marketing

Filed in Small Biz Marketing by Matt McGee on October 13, 2008 7 Comments
Wall Street Journal (and me!) on Holiday Marketing

Today’s Wall Street Journal tackles the topic of holiday-season marketing for small businesses, with the idea being that, if holiday traffic and sales are a key part of your business plan, you better be thinking now about your holiday online marketing plan. The article covers and expands on four main themes: Polish Your Web Site […]

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SBS Mailbag: Many Service Areas, One Address

Filed in Local Search by Matt McGee on October 10, 2008 3 Comments
SBS Mailbag: Many Service Areas, One Address

SBSM reader Doug recently wrote in with a question that describes a very common small/local business situation: My business is home based. I do have a UPS mailing address. I have a business that is service based and typically go to clients homes in many areas. Did I miss, or do you have any suggestions […]

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TMP Local Search Study (2008)

Filed in Local Search, Statistics by Matt McGee on October 9, 2008 2 Comments
TMP Local Search Study (2008)

Search agency TMP Directional Marketing today published its 2nd annual Local Search Usage Study, conducted by comScore, which takes a look at local search behaviors. There’s some pretty interesting data in it: According to the study, the first sources used are Search Engines (31%), Print Yellow Pages or White Pages (30%), Internet Yellow Pages Sites […]

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