Archive for August, 2008

What does Google do with all that click-thru data?

Filed in Google, Searcher Behavior by Matt McGee on August 27, 2008 10 Comments
What does Google do with all that click-thru data?

Have you ever thought about how Google might use all that clickstream data it has? For some reason, this question popped into my head on the flight home from SES San Jose last week. Background: What Click-thru data? If you have a Google account, and if you have the Google toolbar installed (or if you’ve […]

Continue Reading »

Setting Up a Hyperlocal Blog (or Four)

Filed in Blogging by Matt McGee on August 26, 2008 0 Comments
Setting Up a Hyperlocal Blog (or Four)

This is Part Two of a series on Starting a Hyperlocal Blog. Please visit that page for links to the full series of articles. In Part One, we discussed the planning and strategy behind starting our hyperlocal blogs — primarily the decision to do four blogs instead of one. Though it would quadruple our workload, […]

Continue Reading »

Starting a Hyperlocal Blog: The Series

Filed in Blogging, MY BEST POSTS by Matt McGee on August 25, 2008 0 Comments
Starting a Hyperlocal Blog: The Series

Blogging and local search are two hot items in online marketing, and that makes perfect sense: Blogging is a natural way for a business owner to introduce him/herself to potential clients while simultaneously showing knowledge and expertise of the local area. This is especially true in the real estate industry. The Washington Post recently wrote […]

Continue Reading »

Planning A Hyperlocal Blog Strategy

Filed in Blogging by Matt McGee on August 25, 2008 0 Comments
Planning A Hyperlocal Blog Strategy

This is Part One of a series on Starting a Hyperlocal Blog. There are countless reasons why people blog. When my wife, Cari, and I recently launched four new hyperlocal blogs, our reason was simple: to help Cari’s real estate career by positioning her as an expert on our local area. Our goals are business-oriented, […]

Continue Reading »

Need Copywriting Help? Add Karon’s Blog to Your Reading List

Filed in Web Site Content by Matt McGee on August 24, 2008 2 Comments
Need Copywriting Help? Add Karon’s Blog to Your Reading List

I was real happy a couple months when I noticed that Karon Thackston had started blogging. I’d been reading her articles since way back when (when articles were more popular than blogs, I guess), and have also had the pleasure of working with her virtually as co-moderators of the Small Business Ideas Forum. Karon’s been […]

Continue Reading »

How to Increase PPC Success on the Content Network

Filed in PPC Advertising, Yahoo by Matt McGee on August 24, 2008 1 Comment
How to Increase PPC Success on the Content Network

I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user: […]

Continue Reading »