Archive for August, 2008
August ’08: Best Search/Marketing Posts
Happy Labor Day weekend to my U.S.-based friends and peers. Kinda strange posting in the middle of a long, holiday weekend, but it is the end of the month, so what can you do? Here’s my roundup of the best search/marketing posts during August. If you’re new to SBS, this is a monthly feature. You [...]
Two Days Left to Get SBMU Discount
Early-bird registration ends this Friday for the upcoming Small Business Marketing Unleashed Conference in Columbus, Ohio. If you register by Friday, the cost is an astonishingly low $750 … after Friday, it goes up to $975. The conference is set for September 22-23 — but events actually begin the evening of September 21, and I [...]
MSN’s Local Listings Center = Down
I’d really like to suggest to clients that they add their business to MSN’s Local Business Listings Center, but it’s down for some reason. And it’s not coming back in the immediate future. “Please try again after Labour Day.” Say what? And what’s with the UK spelling? Anyone know what’s going on? Big upgrades, perhaps? [...]
What does Google do with all that click-thru data?
Have you ever thought about how Google might use all that clickstream data it has? For some reason, this question popped into my head on the flight home from SES San Jose last week. Background: What Click-thru data? If you have a Google account, and if you have the Google toolbar installed (or if you’ve [...]
Guide to Hyperlocal Blogging
Just a quick heads up to let you know that I’ve started a five-part series on HyperlocalBlogger.com that might be of interest to any small business considering using a local blog for marketing purposes: Starting a Hyperlocal Blog That’s the introductory post for the whole series, and will be updated as new articles are published [...]
Need Copywriting Help? Add Karon’s Blog to Your Reading List
I was real happy a couple months when I noticed that Karon Thackston had started blogging. I’d been reading her articles since way back when (when articles were more popular than blogs, I guess), and have also had the pleasure of working with her virtually as co-moderators of the Small Business Ideas Forum. Karon’s been [...]
How to Increase PPC Success on the Content Network
I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user: [...]
Local Search at SES San Jose
I did a runner this week in San Jose — spent exactly 24 hours in town for the SES show, which didn’t give me much time to take in sessions. In fact, aside from the one panel on which I spoke, I only attended one session (and had to leave early, too). The one session [...]
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