Archive for July, 2008
July ’08: Best Search/Marketing Posts
Here’s my roundup of the best search/marketing posts during July. It was a good month with a lot of variety. If you’re new to SBS, this is a monthly feature. You can find earlier “Best Of”s for each month in the archives. Only rule is that my own posts are not eligible. Local Search David [...]
Latest SEL Column: Being a Small, Online Retailer
My most recent “Small Is Beautiful” column was published today on Search Engine Land — it’s a profile of an online-only retailer called K9cuisine.com. Here’s the link to the SEL column: A Small Business Marketing Success Story: K9cuisine.com I spent a lot of time in the Q&A asking company president Anthony Holloway about the use [...]
Traffic Marks: Terrific New Linkbuilding Tool
There’s no shortage of excellent link building in SEOville, and I’ve found another one to add to my own toolset. It’s called Traffic Marks, and I stumbled on it tonight while reading a post from Manoj Jasra’s Web Analytics World. Traffic Marks helps you locate authority sites — sites that would make good places to [...]
GroupThink: You Have One Page to Optimize…
“GroupThink” is where I turn the blog post over to you. Let’s say you work for a large company with multiple departments, and each department controls its own section of the site. You’re the new SEO guy/gal, and the Marketing VP is afraid of what you’re going to do to the site as a whole. [...]
Why Reputation Management Matters for Small Businesses
Never has the opinion of the individual been as powerful as it is today. One negative blog post or product review can spread online in a flash and change the direction of a company. Need proof? See Jeff Jarvis’ 2005 blog post, Dell lies. Dell sucks, which created the “Dell Hell” phenomenon and forced the [...]
She Paid $1750 for What?
Simon Heseltine starts off the week with the story of a friend of his who recently paid $1,750 for “SEO services” that included: search engine submissions lame directory submissions creation of a new web site she doesn’t even own content scraping You might guess this happened in the real estate industry. And you’d be right. [...]
5 Things to Do Today
Sunday’s are supposed to be a day of rest. And maybe that’s exactly what you’re doing right now. But if you’re looking for something to do today, here are a few suggestions: 1) Subscribe to the SBSM feed. 2) Add SBSM to your Technorati favorites. 3) Check out my current advertisers: the Pro Marketers Group [...]
Carpé Opportunity for Good Small Business Marketing
Sometimes smart marketing involves nothing more than keeping your eyes open and seizing an opportunity when it arrives. That’s what happened today in my hometown. Here’s the story: Bounce Arena, a popular small business that hosts kids’ birthday parties and similar events recently shut down and left some parents in the lurch. Parties had already [...]
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