Archive for July, 2008

July ’08: Best Search/Marketing Posts

Filed in Link Roundups by Matt McGee on July 31, 2008 5 Comments
July ’08: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts during July. It was a good month with a lot of variety. If you’re new to SBS, this is a monthly feature. You can find earlier “Best Of”s for each month in the archives. Only rule is that my own posts are not eligible. Local Search David […]

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Latest SEL Column: Being a Small, Online Retailer

Filed in Miscellaneous by Matt McGee on July 31, 2008 2 Comments
Latest SEL Column: Being a Small, Online Retailer

My most recent “Small Is Beautiful” column was published today on Search Engine Land — it’s a profile of an online-only retailer called K9cuisine.com. Here’s the link to the SEL column: A Small Business Marketing Success Story: K9cuisine.com I spent a lot of time in the Q&A asking company president Anthony Holloway about the use […]

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Traffic Marks: Terrific New Linkbuilding Tool

Filed in Link Building, SEO & Web Tools by Matt McGee on July 30, 2008 18 Comments
Traffic Marks: Terrific New Linkbuilding Tool

There’s no shortage of excellent link building in SEOville, and I’ve found another one to add to my own toolset. It’s called Traffic Marks, and I stumbled on it tonight while reading a post from Manoj Jasra’s Web Analytics World. Traffic Marks helps you locate authority sites — sites that would make good places to […]

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GroupThink: You Have One Page to Optimize…

Filed in SEO by Matt McGee on July 29, 2008 8 Comments
GroupThink: You Have One Page to Optimize…

“GroupThink” is where I turn the blog post over to you. 🙂 Let’s say you work for a large company with multiple departments, and each department controls its own section of the site. You’re the new SEO guy/gal, and the Marketing VP is afraid of what you’re going to do to the site as a […]

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Why Reputation Management Matters for Small Businesses

Filed in MY BEST POSTS, Reputation Mgmt., SEO by Matt McGee on July 29, 2008 45 Comments
Why Reputation Management Matters for Small Businesses

Never has the opinion of the individual been as powerful as it is today. One negative blog post or product review can spread online in a flash and change the direction of a company. Need proof? See Jeff Jarvis’ 2005 blog post, Dell lies. Dell sucks, which created the “Dell Hell” phenomenon and forced the […]

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She Paid $1750 for What?

Filed in SEO by Matt McGee on July 28, 2008 3 Comments
She Paid $1750 for What?

Simon Heseltine starts off the week with the story of a friend of his who recently paid $1,750 for “SEO services” that included: search engine submissions lame directory submissions creation of a new web site she doesn’t even own content scraping You might guess this happened in the real estate industry. And you’d be right. […]

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