Archive for June, 2008

XML Sitemaps: The Most Overrated SEO Tactic Ever

Filed in MY BEST POSTS, SEO by Matt McGee on June 19, 2008 43 Comments
XML Sitemaps: The Most Overrated SEO Tactic Ever

Whenever I take part in a Site Review session at some conference, one of my fellow panelists will inevitably tell a webmaster something like, “You don’t have an XML sitemap. Create one and submit it to the search engines as soon as you can.” I’ve yet to have the opportunity to play devil’s advocate on […]

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Yahoo Offers Local Search Tips

Filed in Local Search, Yahoo by Matt McGee on June 18, 2008 3 Comments
Yahoo Offers Local Search Tips

Anytime a search engine rep. hands out SEO/SEM advice, I think it’s generally worth listening to. I did my best to get some local SEO advice from Yahoo’s Brian Gil when I interviewed him a couple months ago. Be sure to read that if you missed it the first time around. Now, another Yahoo rep, […]

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SBS Mailbag: Tell Me About That ‘Thank You’ E-mail

Filed in Blogging by Matt McGee on June 17, 2008 1 Comment
SBS Mailbag: Tell Me About That ‘Thank You’ E-mail

When you leave your first comment here on SBS, I send out a “thank you” email that goes like this: Hi (your name here), Just wanted to drop a quick note to say THANKS for leaving your first comment on Small Business SEM. I always like to see new voices speaking up on the blog. […]

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How Does Local Search Work? 20 SEOs Discuss & Debate

Filed in Local Search by Matt McGee on June 17, 2008 1 Comment
How Does Local Search Work? 20 SEOs Discuss & Debate

I usually save my favorite articles and content for the end-of-the-month recap, but this is too good to hold for two more weeks. David Mihm posted an article today in which 20 search marketers discuss and debate the impact of 47 potential criteria that might impact your local search success. It’s a fascinating discussion and […]

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SBS Flashback: June 2007

Filed in Miscellaneous by Matt McGee on June 16, 2008 0 Comments
SBS Flashback: June 2007

For those of you who are new SBS readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month. SEO Advice: In One Ear and… Battle Royale: SMO vs. PPC How to SEO Your Site in Less Than 60 […]

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SBS Mailbag: Locally-Targeted Linkbait

Filed in Link Building by Matt McGee on June 16, 2008 7 Comments
SBS Mailbag: Locally-Targeted Linkbait

After mentioning last week that I’m actively seeking mailbag questions to answer here on the blog, I promptly received an interesting one about linkbaiting and local business. The question comes from “Bob” (not his real name), who owns a national company that provides local services all across the U.S via franchising. Just like hotel companies, […]

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