Archive for March, 2008

90 Minutes of Local, Local, Local

Filed in Conferences/Educ. by Matt McGee on March 30, 2008 1 Comment
90 Minutes of Local, Local, Local

Confession: Putting together a 90-freakin’-minute presentation on local search is a pain in the you-know-what. 🙂 However: I’m really looking forward to the presentation and think it’ll be valuable information for attendees. My plan is to give what will amount to 3-4 separate presentations, breaking for Q&A in between each topic, all the while trying […]

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The SBS Interview: Brian Gil, Yahoo Local

Filed in Interviews, MY BEST POSTS, Reputation Mgmt. by Matt McGee on March 27, 2008
The SBS Interview: Brian Gil, Yahoo Local

In the days after the SMX West conference last month, I recapped the “Local Search & Blended Results” session here on SBS, pointing out a comment from the Yahoo! speaker about the non-impact of reviews and ratings on the three local business listings that show up in Yahoo!’s Local Shortcut. Problem is, I got the […]

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Leave Feedback: Making Customer Reviews Easier for All

Filed in Local Search, Word of Mouth by Matt McGee on March 26, 2008 0 Comments
Leave Feedback: Making Customer Reviews Easier for All

It’s no secret that customer reviews can have a big impact on sales and conversions for businesses of any size. But getting customers to leave reviews in the right places isn’t an easy proposition. My friend Michael Jensen and his company, Solo SEO, hopes to change this with the introduction of Leave Feedback: LeaveFeedback.org helps […]

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Alexa Rankings are Useless (But You Already Know That)

Filed in Miscellaneous by Matt McGee on March 26, 2008 6 Comments
Alexa Rankings are Useless (But You Already Know That)

Quick story: My wife e-mailed me last night with a simple question: “Do you know what an Alexa rating is?” I told her I did, then found out why she was asking. Turns out that a real estate writer recently suggested in an otherwise excellent article on the Bloodhound Realty Blog (which is about the […]

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Yahoo Local’s Affiliate Spam: ‘A Unique Case’

Filed in Local Search, Yahoo by Matt McGee on March 25, 2008 4 Comments
Yahoo Local’s Affiliate Spam: ‘A Unique Case’

In response to news this week that affiliate marketers appear to be placing affiliate URLs into prominent hotel listings on Yahoo! Local, a Yahoo! official confirmed today that they’re “looking into it,” and suggested the situation may not be as bad as the reports make it appear to be. Brian Gil, Director of Product Management […]

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Tuesday Morning Tidbits

Filed in Conferences/Educ., SEMMY Awards by Matt McGee on March 25, 2008 6 Comments
Tuesday Morning Tidbits

Since I’m not on Twitter, I’ll pass along a couple notes the old-fashioned way….. More on SES New York In addition to my previous post here on SBS about the SES New York conference last week, I’ve written up something with a little more detail on the video/small business session my wife and I attended. […]

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