Archive for January, 2008

January ’08: Best Search/Marketing Posts

Filed in Link Roundups by Matt McGee on January 31, 2008 0 Comments
January ’08: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts during January. If you’re new to SBS, this is a monthly feature. You can find earlier “Best Of”s for each month in the archives. Only rule is that my own posts are not eligible. What about the SEMMYS?, you ask. Well, as I’ve been saying all along, […]

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SEMMYS: Last Day to Vote

Filed in SEMMY Awards by Matt McGee on January 29, 2008 0 Comments
SEMMYS: Last Day to Vote

This is just a quick note that I’ll be closing down the voting booths just about 24 hours from now for the 2008 SEMMY Awards. Voting will end around end-of-day Pacific time tomorrow (Wednesday, January 30). As a reminder, you can pick and choose the categories you want to vote in — so if you’re […]

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Marketing Secrets (and other bylines)

Filed in Small Biz Marketing by Matt McGee on January 25, 2008 1 Comment
Marketing Secrets (and other bylines)

“SEO is like traditional marketing.” That’s the opening sentence of a “secret” I share in an article published tonight on the Small Business Trends web site. It’s always difficult to come up with a secret. One person’s secret is another person’s old news. SBT Editor Anita Campbell told me the target readership is small business […]

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The SEMMYS Finalists Are Ready

Filed in SEMMY Awards by Matt McGee on January 24, 2008 1 Comment
The SEMMYS Finalists Are Ready

The judges have done a lot of reading, they’ve deliberated and debated, and they’ve decided on the finalists for the 2008 SEMMY Awards. Me? I’ve setup the voting booths and tested things, and it all seems to be ready. So… Starting at 12:00 pm ET (9:00 am PT) today, the finalists in all 15 categories […]

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How Would Exposure on CNN Help Your Business?

Filed in Small Biz Marketing by Matt McGee on January 20, 2008 2 Comments
How Would Exposure on CNN Help Your Business?

Imagine the attention, traffic, and who-knows-what-else you’d get if your small business was featured on CNN. Sounds like a pipe dream, but it’s not. CNN Headline News is starting a new segment called “Small Business Success”, and they want to hear your tips and advice for succeeding as a small business. Is there anything specific […]

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Marketing Your Service-Based Small Business

Filed in Small Biz Marketing by Matt McGee on January 20, 2008 0 Comments
Marketing Your Service-Based Small Business

If your small business is service-oriented, expertise is your product. It’s your value proposition and what sets you apart from your competitors. The better you market your expertise, the better you’ll grow your business. How To Position Yourself as an Expert The SEO/SEM industry provides great examples of selling a service-based business. Here’s a quick […]

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