Archive for January, 2008
January ’08: Best Search/Marketing Posts
Here’s my roundup of the best search/marketing posts during January. If you’re new to SBS, this is a monthly feature. You can find earlier “Best Of”s for each month in the archives. Only rule is that my own posts are not eligible. What about the SEMMYS?, you ask. Well, as I’ve been saying all along, [...]
SEMMYS: Last Day to Vote
This is just a quick note that I’ll be closing down the voting booths just about 24 hours from now for the 2008 SEMMY Awards. Voting will end around end-of-day Pacific time tomorrow (Wednesday, January 30). As a reminder, you can pick and choose the categories you want to vote in — so if you’re [...]
Marketing Secrets (and other bylines)
“SEO is like traditional marketing.” That’s the opening sentence of a “secret” I share in an article published tonight on the Small Business Trends web site. It’s always difficult to come up with a secret. One person’s secret is another person’s old news. SBT Editor Anita Campbell told me the target readership is small business [...]
The SEMMYS Finalists Are Ready
The judges have done a lot of reading, they’ve deliberated and debated, and they’ve decided on the finalists for the 2008 SEMMY Awards. Me? I’ve setup the voting booths and tested things, and it all seems to be ready. So… Starting at 12:00 pm ET (9:00 am PT) today, the finalists in all 15 categories [...]
How Would Exposure on CNN Help Your Business?
Imagine the attention, traffic, and who-knows-what-else you’d get if your small business was featured on CNN. Sounds like a pipe dream, but it’s not. CNN Headline News is starting a new segment called “Small Business Success”, and they want to hear your tips and advice for succeeding as a small business. Is there anything specific [...]
Marketing Your Service-Based Small Business
If your small business is service-oriented, expertise is your product. It’s your value proposition and what sets you apart from your competitors. The better you market your expertise, the better you’ll grow your business. How To Position Yourself as an Expert The SEO/SEM industry provides great examples of selling a service-based business. Here’s a quick [...]
6 Ways to Overcome the Visibility Problem
I’ve had a few conversations this week about the limitations of the SEMMY awards. I’m well aware of some of the great articles, authors, and sites that are under-represented. And I’m thankful that those people have accepted my omissions with grace. Those conversations have led me to do a lot of thinking this week about [...]
SBS Flashback: January 2007
Welcome to any and all new SBS readers. My Feedburner number has jumped dramatically since the SEO Success Pyramid post last week. Thanks for jumping on board. For those of you who are new SBS readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put [...]
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