Small Business SEM

Because sometimes you just have to call people out.
In no particular order:

Search Engine Land
Jim Boykin
Lyndon Antcliff
Natural Search Blog
Ramblings About SEO - switched! Thanks Eric!
Understanding Google Maps and Yahoo Local - switched! Thanks Mike!
Local SEO Guide - almost switched?
SEO Igloo Blog - switched! Thanks Miriam!
CNET’s Searchlight (by Stephan Spencer)
Joe Whyte - Hybrid SEM
Brian Provost - [...]

It’s an ongoing question for small business owners selling online: Should we use Google Checkout? PayPal? Both?
Before I go any further: I don’t have the answer to that question, and you may have noticed I made no mention of Google Checkout in my recent SEL articles about which Google products a small business should [...]

Looks like part two of my “Small is Beautiful” column for Search Engine Land is now online:
Which Google Products Should A Small Business Use? (Part Two)
If you missed part one, there’s a link in the intro.
I also have a 3rd article in this series that I planned to post here on SBS, but the [...]

Small Business Brief, which has been home to the latest small business marketing news since early 2004, re-launched Wednesday with a new look and format. The new look incorporates the familiar puppy logo that’s been in use for a couple years. The new format is one that’s very much in vogue right now, and one [...]

Here’s a quick and free SEO tip: If you’re looking for some buzz right now, go green.
Here’s why: In the last couple weeks, I’ve come upon two small businesses (neither are clients) that are getting some combination of media attention, online buzz, inbound links, and natural search traffic simply because they’ve created products or [...]

If you’re a small business owner, you have a big target on your back. You may not know it, but you do. And Google is taking aim at you with dozens of online tools and products that they say will make your online life — and your business — more productive.
But what Google products should [...]

Tim makes an excellent point on his Convert Offline blog with this post: Nobody Wants To Admit The Problem With Local Is The Lack Of SEO. Tim is talking about the “confusion” and “challenges” involved in solving local search, and his point is that content isn’t the problem, it’s SEO:
“There is plenty of content in [...]

An open letter to small business owners
Dear Small Business Owners,
On behalf of search marketers everywhere, I urge you: Put down your rankings reports. They’re not providing you nearly the value you think they are. Rather than focusing on how Google and Yahoo rank your site, focus on how your human visitors rank your site. Do [...]