Archive for October, 2007

October ’07: Best Search/Marketing Posts

| October 31, 2007 | 2 Comments

Here’s my roundup of the best search/marketing posts during October, and what a month it was! The gang at Search Engine Journal was on fire — they have six links below, if I counted correctly. Search Engine Guide shows up several times, as does Gooruze. In fact, with 40+ links below, this might be the [...]

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Two New Articles (and a fun, new page!)

| October 30, 2007 | 0 Comments

Since you can’t get enough of my byline, here are two articles I’ve written that are now available on other sites: SEO Basics: Meta Tags at Gooruze.com Common SEO mistakes – and how to avoid them at DM News The Gooruze article is #2 in an SEO Basics series I’m writing which has been well [...]

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How Amazon.com Became the SEO-Smartest Retailer Online

How Amazon.com Became the SEO-Smartest Retailer Online

| October 28, 2007 | 12 Comments

Answer: By turning their web site into a playground for shoppers like you and me. Summary: Amazon has just launched Video Product Reviews, and its Amapedia wiki site is growing. The SEO impacts are obvious, as are the lessons for other retailers, big and small. (read on for full story…) Introducing Video Product Reviews The [...]

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Yahoo Answers Zaps Spam in a Snap

Yahoo Answers Zaps Spam in a Snap

| October 25, 2007 | 2 Comments

Within the last couple months, Yahoo Answers changed how moderation is done on the site. I wrote about the new emphasis on “trusted reporters” and the promise to reply to spam reports more quickly. That was a month or so ago, and since then I’ve been using the site and reporting crap when I see [...]

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Gooruze Ranking System

Gooruze Ranking System

| October 22, 2007 | 0 Comments

Quick note to all Gooruze members: There’s an interesting discussion underway on the site about the Gooruze ranking system. Might be worth reading to see how you can become a more prominent member of the community.

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SBS Flashback: October 2006

| October 20, 2007 | 0 Comments

For those of you who are new SBS readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month. Scroll to the end to see previous Flashbacks. Optimizing PDFs for SEO The SBS Interview: Jon Glick, pt. 1 The [...]

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What I Loved About (and Learned From) SMX Social Media

What I Loved About (and Learned From) SMX Social Media

| October 19, 2007 | 7 Comments

SMX Social Media goes in the books as one of my favorite conferences, for several reasons. One, social media marketing is fun, right? Think about it — On-page optimization? Necessary, but pretty boring. Link building? Like pulling teeth. Crawling/technical issues? Gotta do it, but not my cup of tea. But jumping into the social media [...]

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Introducing Gooruze

Introducing Gooruze

| October 16, 2007 | 2 Comments

Question: What do I have in common with Duncan Riley of TechCrunch, Andy Beal of Marketing Pilgrim, Brian Solis of PR 2.0, and Drayton Bird? Answer: Prior to today, absolutely nothing. But starting today, we are all — along with a handful of other super-smart online marketers who put me and my talents to shame [...]

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