Archive for April, 2007

Latest SEL Column is Online

Filed in Small Biz Marketing by Matt McGee on April 26, 2007 0 Comments
Latest SEL Column is Online

My latest “Small is Beautiful” column for Search Engine Land is now online: Meet Your New Employee: Writer, Marketer, Evangelist It’s essentially an encouragement to small business owners to give thought to the next permanent employee you hire. I’ve worked with so many clients (of all sizes) that just didn’t have the necessary people on […]

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TrueLocal Explains Strange SERPs

Filed in Local Search by Matt McGee on April 26, 2007 2 Comments
TrueLocal Explains Strange SERPs

Colin Carmichael, Director of Product Development at TrueLocal.com, dropped by this morning to explain the funny/strange SERPs I noticed — and posted about — a couple nights ago. You can read Colin’s comment here, but here’s the main point: In a recent data update, we had a wee glitch that was complicated by a simultaneous […]

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Who knows PHP? I have an idea for a WP plug-in…

Filed in Site News by Matt McGee on April 24, 2007 4 Comments
Who knows PHP? I have an idea for a WP plug-in…

If you know PHP, I have a way you can get lots of link love from bloggers. Read on for a WordPress plug-in I’d love to see… Jeremy L. wrote tonight at Marketing Pilgrim about something I’ve noticed, too: Many of the outbound links in the Search Recap posts on Search Engine Land use the […]

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Local.com Joins the Landing Page Business

Filed in Local Search by Matt McGee on April 24, 2007 0 Comments
Local.com Joins the Landing Page Business

Like many others in the local search space, Local.com is now in the business of hosting business landing pages for businesses in its database. The news release focuses on the free listings service (which I thought they already had, no?), but I think the bigger story is the new Local Promote Premium service. It offers […]

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Teeth Hurt? TrueLocal suggests McDonalds … or Midas!

Filed in Local Search by Matt McGee on April 24, 2007 7 Comments
Teeth Hurt? TrueLocal suggests McDonalds … or Midas!

I was just updating the Local Search Marketing Guide — you know, checking to make sure links aren’t broken, etc., when I stumbled upon a funny results page on TrueLocal.com for dentists in Los Angeles, CA. Yikes! Anyone at TrueLocal home? Seems like a bug in the database somewhere. I’m just saying is all…. [tags]local […]

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YouTube Marketing Tips

Filed in Social Media by Matt McGee on April 24, 2007 7 Comments
YouTube Marketing Tips

Stephan Spencer writes a good post at MarketingProfs.com about How to Market on YouTube. This is something I believe small businesses can and should be looking to, which is why it was one of the seven ideas I listed in my Social Media Marketing for Small Business article last month on Search Engine Land. Stephan’s […]

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