Small Business SEM

Here’s my roundup of the best search/marketing posts of March. If you’re new to SBS, this is a monthly feature and will lead to something fun later in the year. You can find the January and February “Best Of”s in the archives. Only rule is that my own posts are not eligible.
Local Search

Cathy/Avante Gardens: Local [...]

I’ll be watching you / Every link you take…
MSN Search … err, Live Search… doesn’t really have a lot going for it. Nobody uses it. No one optimizes for it. And so it stinks that they’ve taken away the one thing it did better than anyone else: advanced link query operators. Sheesh.
Meanwhile, here are a [...]

I’m tellin’ ya, it’s hard to top mathematical humor…..here are three pieces of proof!

That’s the question I’ve attempted to address in my latest “Small is Beautiful” column for Search Engine Land:
Social Media Marketing for Small Business
The issue, as always, is how much time/money does the small business need to invest and what does it get in return. So, for a great many small biz owners, chasing a front [...]

It’s ironic that the floral industry — purveyors of bright, smile-inducing flower arrangements and heartfelt gift items — might be using cut-throat marketing tactics to hurt local flower shops. And they might be getting help from major yellow pages providers to do it, while Yahoo seems to be turning a blind eye to what’s going [...]

Frank Fuchs has started putting together what is turning into a really great resource for small businesses:
Get Your Business Listed On Major Local Search Engines, Yellow Pages Sites and Social Local Networks
It’s a one page list detailing all kinds of local search sources where you can submit your business, and what I like most is [...]

A spot on the “Best Posts of the Month” list has been reserved for Rae’s rant on Merchant Circle today, and the goofy way Merchant Circle does business. Rae covers a lot — but not all — of the issues many have had with Merchant Circle for some time now.
Rae really lets them have it [...]

Good news! As predicted, yours truly is crushing the competition in our SEO Gang March Madness pool. Well, “crushing” is a bit of an overstatement. I’m in 1st place right now, but the amazingly cool “scenario generator” that Yahoo Sports has (Google never has cool stuff like this) shows that any one of four people [...]