Small Business SEM

AdAge has a brief interview today with Frazier Miller of Yahoo! Local, who talks about what makes their service different for the small business owner.
“…small to medium businesses are very clear what they’re trying to get: additional leads or business. There’s a lot of opportunity in what the internet and user-generated content can bring in [...]

No, I didn’t actually spend five days on Yahoo!’s campus (though I’d love the opportunity to do so). My “five days with Yahoo!” is something much more personal, but it’s also something you can do, too. If you’re willing to take risks.
See, I realized recently that I’ve become too reliant on Google. I’ve become too [...]

Update:
As pointed out to me in the SEW Forums, that title may look like an exact match of the AdWords ad, but it’s also an exact match of a DMOZ/ODP listing for my wife’s site. I have no recollection of ever submitting her site there, but maybe someone added it on their own.
Off to add [...]

Michael Gray discovered this new SERP UI that Google is testing, which shows yet another new way Google Maps could be integrated into the regular SERPs. In the image above, one listing has a new link below the snippet inviting you to map the address related to that listing. When you click on the map [...]

All you need is links, all you need is links….links are all you need.
PubCon is over, and here’s a one-post recap listing all of the session coverage on Search Engine Roundtable. Invaluable information. I wonder…do professionals in other industries cover their conferences for non-attendees the way the SEM/SEO professionals cover ours?
This is great reading for [...]

I am certain you’ve seen some of these characters out and about on various SEO boards, and any other forums you may visit.
Flame Warriors

… if this were an actual emergency, blah-blah-blah.
Seriously, ignore this post. I’m just testing something. Kinda like I did with that “goofy SEO photographer” test a couple months ago.
I’ll let you know how this one goes soon.

And not to be outdone, Google Maps makes yet another “minor” announcement — the inclusion of click-to-call in the Google Maps business listing interface.
We’re providing the ‘call’ link as a free service to all businesses. These aren’t ads and don’t influence the ranking of businesses in the search results. We foot the bill for calls [...]