Archive for October, 2006

Optimizing PDFs for SEO

Optimizing PDFs for SEO

| October 31, 2006 | 23 Comments

A couple years ago, while I was working at OWT, one of our clients was launching a new product — but they weren’t the only company doing so. One of their main competitors was launching the same product, sourced from the same manufacturer. The product didn’t have much search history. It also didn’t have much [...]

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The SBS Interview: Jon Glick, pt. 1

The SBS Interview: Jon Glick, pt. 1

| October 29, 2006 | 4 Comments

It was about 4:45 pm on August 9th. I was leaving the Search Engine Strategies Conference in San Jose, both arms full with my laptop in one and a goody bag in the other. I turned away from the main stairs and headed toward the elevator. As I approached, I saw a guy in dark [...]

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Friday Night Link-o-rama

| October 27, 2006 | 0 Comments

Cuz we’re all linked up with no place to go…. Just today I came across Stephan Spencer’s blog for the first time, and the first post I read (his most recent one, too) is a knockout: MySpace marketing tips and success stories. Stephan shares some great, hands-on advice from Pugster.com, a company which has apparently [...]

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Friday Night Funnies

Friday Night Funnies

| October 27, 2006 | 0 Comments

Bumper sticker a self-fulfilling prophecy Here’s the full story.

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Google Maps gets more “more info”

Google Maps gets more “more info”

| October 26, 2006 | 0 Comments

Google has expanded the info. box (my term) that appears inside the Maps interface when you click for more information about a business or other listing. The expanded box now fills the main map window, and offers the same information as before (overview, details, reviews, web sites) — but those links now display in the [...]

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The Best “About Us” Page I’ve Ever Seen

| October 25, 2006 | 6 Comments

I was doing some research today and came across the best “About Us” page I’ve ever seen: Indiebride.com | Our Vow What I love about it, firstly, is that it’s called “Our Vow” instead of “About Us” — makes a great impression, doesn’t it? They’re making a vow? To me? Cool. I also love that [...]

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Stats, stats, and more stats

| October 24, 2006 | 0 Comments

I often find myself needing quick access to a stat I remember reading about or writing about before, and I often find myself struggling to find the numbers I need. So that’s prompted me to create a new category here on SBS: Statistics In a nutsehell, any post that mentions stats or numbers in some [...]

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Matt Cutts on eMarketing Talk Show

Matt Cutts on eMarketing Talk Show

| October 22, 2006 | 0 Comments

Google’s Matt Cutts answered questions for almost an hour Friday on the eMarketing Talk Show, and covered a lot of ground across four separate segments. If you’re an expert SEO, you won’t learn much, but if you’re a small business owner this very well could be a good listen. They cover topics including PageRank, the [...]

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