Small Business SEM

A couple years ago, while I was working at OWT, one of our clients was launching a new product — but they weren’t the only company doing so. One of their main competitors was launching the same product, sourced from the same manufacturer. The product didn’t have much search history. It also didn’t have much [...]

It was about 4:45 pm on August 9th. I was leaving the Search Engine Strategies Conference in San Jose, both arms full with my laptop in one and a goody bag in the other. I turned away from the main stairs and headed toward the elevator. As I approached, I saw a guy in dark [...]

Cuz we’re all linked up with no place to go….
Just today I came across Stephan Spencer’s blog for the first time, and the first post I read (his most recent one, too) is a knockout: MySpace marketing tips and success stories. Stephan shares some great, hands-on advice from Pugster.com, a company which has apparently done [...]

Bumper sticker a self-fulfilling prophecy

Here’s the full story.

Google has expanded the info. box (my term) that appears inside the Maps interface when you click for more information about a business or other listing. The expanded box now fills the main map window, and offers the same information as before (overview, details, reviews, web sites) — but those links now display in the [...]

I was doing some research today and came across the best “About Us” page I’ve ever seen:
Indiebride.com | Our Vow
What I love about it, firstly, is that it’s called “Our Vow” instead of “About Us” — makes a great impression, doesn’t it? They’re making a vow? To me? Cool.
I also love that it has [...]

I often find myself needing quick access to a stat I remember reading about or writing about before, and I often find myself struggling to find the numbers I need. So that’s prompted me to create a new category here on SBS:
Statistics
In a nutsehell, any post that mentions stats or numbers in some educational way [...]

Google’s Matt Cutts answered questions for almost an hour Friday on the eMarketing Talk Show, and covered a lot of ground across four separate segments. If you’re an expert SEO, you won’t learn much, but if you’re a small business owner this very well could be a good listen.
They cover topics including PageRank, the sandbox, [...]