Small Business SEM

Yes, you can.
http://www.google.com/search?hl=en&q=goofy+SEO+photographer
That phrase is the alt text I used in this post from one week ago. Some folks say Google ignores image alt text. Some say Google ignores it unless it’s a linked image. Ignore ‘em. (Google does ignore the image “title” attribute: I used “title=daslkdj tksbnfdfkde” on that image, and that phrase comes [...]

Missed opportunities. I see them all the time when working with business owners who didn’t get it right with Web Site 1.0. Sometimes the problem stems from not sharing information the right way; sometimes from not sharing it at all.
In this post, I’m going to introduce you to the four most underrated pages on (or [...]

Insider Pages, one of the “other” local search marketing options I’ve profiled in the Local Search Marketing Guide, announced a new service today called Insider Advice.
It’s a community-based Q&A service that lets users ask and answer questions about just about any locally-relevant topic. Here are a couple sample questions from the official release:
– “Could you [...]

There are very few people in the world who can rightly claim to have built an industry. Danny Sullivan is one. SEM / SEO as an industry, and all the people in it, owe just about everything to Danny S. and what he started 10+ years ago at Search Engine Watch.
And now he’s walking away [...]

And now on to Yahoo’s announcements, which are aimed toward small businesses in a more indirect way than Google Apps for Your Domain.
The thrust of the announcement is that Yahoo Local and Yahoo Maps are being integrated more tightly into Flickr and Upcoming, two of Yahoo’s popular social networking sites.
On Flickr, the integration comes [...]

Two new launches today, one from Google and one from Yahoo — both of which appear to target small businesses, but in very different ways.
First, let’s do Google.
Google has launched the boringly-named Google Apps for Your Domain, which combines four Google services into one umbrella that a small business can use under its own domain.
Now [...]

What was that old Top 40 radio slogan the DJs would repeat ad nauseam? “The hits just keep on coming!”, or some such thing. Well, in this case it’s “The coverage just keeps on coming!”
Here are three more articles recapping / mentioning the “Big Ideas for Small Sites and Small Budgets” session that I spoke [...]

So many links, so little time.
Who needs del.icio.us when you’ve got Graywolf (Michael Gray) sharing a terrific list on Threadwatch.org of links to Link Building articles. A must-bookmark.
Nick Usborne writes this week about getting that “one thing” into your page headlines. What’s the “one thing,” you ask? No, not the old INXS song. Nick’s [...]