Small Business SEM

I hope the traffic level here on SBS has reached the point where I can make a blatant call for comments….
Here’s the deal: I’m about halfway through writing up an article about MySpace marketing, specifically as it relates to my target audience: small businesses. The focus of what I’m writing is this:
Can small businesses use [...]

Whew. Finally finished the presentation for SES, which is coming up fast. Talk about being a fish out of water — not only will it be my first time attending an SES, but it’s also my first time speaking at any conference/event about SEM/SEO stuff. I think my biggest audience in the past for a [...]

So I was jogging laps through the Big 4’s SERPs today, checking on a few queries of interest to see what, if anything, is new since the last time I looked. And … whoa. Yahoo!, indeed. Is it just me, or are Yahoo’s SERPs on steroids? Look at this:

Look at that title. I cut and [...]

This might be of interest to some SBS readers….
Small Business Commandos is hosting a tele-seminar next Wednesday, August 2nd, at 2:30 pm ET / 11:30 am PT. It’s all about how small businesses can use Local Search to “blow the doors off your competition.” First 300 sign-ups are free, courtesy of Yahoo! — which [...]

I don’t know how helpful this might be to the typical small business (is there such a thing? probably not), but it’s really a great read. At PR-Squared, Todd Defren explains how his company has been using del.icio.us as a sort of “PR hub” to contact journalists who cover a client’s industry (namely, word of [...]

Oddly, I’ve seen two discussions this week about project pricing — which is generally a no-no in terms of public discussion. Not oddly, I’m going to comment on what’s being discussed with a couple (hopefully) salient points for small business owners.
First there was a post about SEO/SEM project pricing that Rand wrote on SEOmoz.org. You’ll [...]

Okay, to make things a bit easier for your feed-reading appetite, I’ve finally gotten around to moving the SBS feed over to Feedburner. Here’s the new link, please do use this:
http://feeds.feedburner.com/SmallBusinessSem

Straying a bit from pure SEM material, but this is another one of those new opportunities I keep banging the drum about … so here’s the 2nd installment in my Alternative SEM Opportunities series:
How to market on podcasts
It’s such a new industry and new podcasts are sprouting up every day. But as you’ll see, there [...]