Archive for May, 2006
Google, Linking, and BigDaddy
I hit on this a bit last week with my Linking 101 post, and now here’s more from Google’s Matt Cutts about link trades, aka reciprocal links. It comes from a Threadwatch discussion complaining about the effects of Google’s “BigDaddy” infrastructure update on the quality of Google’s SERPs. Cutts replies and says that a lot […]
Training the Crawlers
Get a search engine crawler to do what you want it to do? You bet! I’m always talking to clients about the need to “train the crawlers.” Once a crawler finds your site and indexes it, you can teach the crawler to come back on a regular basis. And once you’ve got the crawlers trained, […]
PPC Options Expanding
This week’s Net Gains Newsletter, which I write for my employer (One World Telecommunications), offers a quick look at the new search engine advertising options available for small businesses. Namely, MSN has launched AdCenter for anyone to sign up, and Yahoo has announced some key upgrades to its Yahoo Search Marketing program. Net Gains: PPC […]
Meta tags: Keywords, Description, etc.
I’ve been involved in a couple discussions this week about meta tags, and it still surprises me to see and hear so much confusion and uncertainty about what they do, and how to use them — if at all. The Basics There’s one meta tag you really should/must use, and one that rarely matters, if […]
SBS and Search Engine Crawling / Indexing
Let me use SBS as a guinea pig one more time, because inevitably you were or will be in the same position I’m in now — with a web site that’s just launched. I’m not all that concerned about my SE rankings since this isn’t a moneymaker for me. But your site is probably designed […]
SBS, SERPs, and the Search Algo Scale
This is really stunning, and should shed some light on the differences between Google, Yahoo, and MSN for the small business owner who doesn’t understand how the three SEs and their algorithms work. This web site, Small Business SEM (SBS), is less than a month old. The first post was written April 18th. This will […]
Recent Comments