Archive for May, 2006
Yahoo and the long tail
Playing catch up a bit here. Let me suggest you download Yahoo’s Analyst Day PDF, which has some interesting stuff inside. (Don’t be too alarmed by the 12mb size….) One thing worth noting is the chart on Pg. 12 showing 2005 Search Queries by Number of Words, which is up to 3.3 words per query [...]
The Importance of Copywriting
I’m involved in an interesting discussion on the Small Business Ideas Forum about Design vs. Content. The theory posed in the first post is “…a bad website design with good copywriting will perform better than a fantastic design with poor copywriting.” I gave my reply in the thread, which basically boils down to, “It depends.” [...]
Yahoo winning the local traffic battle
Interesting chart from late last week on the HitWise blog — it shows (in the bottom section about Maps) that Yahoo Maps has a big traffic advantage over Google Maps — almost a 3-to-1 ratio. That’s worth keeping in mind if you’re using local search to grow your small business. And it’s further justification to [...]
Local searchers = ready to buy
Wouldn’t it be great if everyone who came in your store was ready to buy, and not just there to browse or kill time? One reason the yellow pages has such a strong hold over small businesses is that when Joe Consumer opens the yellow pages, he’s almost always ready to buy. (Have you ever [...]
Improving your PPC ads
Another good article today on ClickZ.com — this one from Kevin Lee, Think Organic, Act Paid, is geared toward those of you who use PPC advertising such as Google AdWords, Yahoo Search Marketing, etc. He’s talking about ways to improve your PPC ads so that they’re as relevant, or more relevant than the free/organic listings [...]
Building a Mailing List
I shared 12 Rules of Email Marketing last week, and was glad to see a related article pop up today on ClickZ.com: Best and Worst Ways to Grow an E-Mail List by Jeanne Jennings. She’s writing in reference to a recent Silverpop study that aims to identify what works and what doesn’t in building a [...]
SEW Live – Seattle recap
Friday’s one-day “SEW Live” workshop in Seattle was a good day overall, from the information presented during the day, to meeting all kinds of people I’ve seen and spoken with on the forums and blogs, and even getting the chance to enjoy dinner with some dear friends I don’t see nearly enough. As far as [...]
SEW Live – Seattle
I’ll be in Seattle tomorrow for the SEW Live workshop, and will be away from SBS for a couple days in all. So posting may slow down until Sunday or early next week, but I’m looking forward to the workshop and perhaps posting some news / ideas / thoughts here in a couple days.
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