Small Business SEM

This is another opportunity to hit your local market by advertising in the growing Local Search venue. I suspect this will be a great opportunity for many small businesses to get extra exposure at what should be a reasonable price.
Yahoo Local is now offering very visible advertising at the top of the local SERPs for [...]

If you’ve read my Directories page, you know I’m counted in the links from trusted directories are still an important part of SEM camp.
Dan Thies (of SEO Research Labs) adds some more tips on finding trusted directories — namely, by looking for any paid links the directory may be selling, and how those links are [...]

Google-this, Google-that … judging from the discussion that takes place at many webmaster / marketing forums and mailing lists, you’d be excused if you thought Google was the only search engine on the web.
Take a look at WebmasterWorld, for example: the Yahoo World boards total about 62,000 posts in four categories, only three of [...]

Quick note for future reference: Google Local has been renamed Google Maps. Back to the future. So we’ll be referring to Google Maps in future discussions of local search here on SBS.

Another recap post from last week’s WebmasterWorld PubCon event, this one from the blog of Matt Cutts, a Google rep. who turns his blog over to another Googler, Vanessa Fox for this post recapping the Organic Site Review session. This is a panel where reps from the main search engines review business web sites and [...]

I also suspect the subject of link building will be a frequent one here on SBS. It was the subject of a panel discussion at this week’s WebmasterWorld PubCon event, and WebProNews has a brief recap of some of the session comments.
What stands out the most for me is this comment from Eric Ward, a [...]

I have a feeling that Local Search will be an important topic as SBS grows and gets older. Local Search is still a young and generally underdeveloped search tool at each search engine — and it’s one part of the search equation where small businesses will, for the most part, only be competing for eyeballs [...]

Quick note about the links in the DON’T MISS section to the right….
There are dozens of informative web sites, forums, mailing lists, blogs, etc., that I could link to. And over time, I’m sure the list will expand. But the goal will always be to link to other resources that offer helpful information for small [...]