I don’t know if this idea worked, but I love the clever thinking. Even if it didn’t work, the small business owner gets an “A” for effort and creativity. It’s social media marketing with a huge twist. Here’s the story:
Guy owns an auto repair shop. Goes to Costco and fills a cart with huge masses of food and drink. Logs on to Reddit.com and posts an article inviting everyone to come to his repair shop for a barbecue/party. Here’s a screenshot from the original story/offer:
He posted some photos of the food he bought, his repair shop, tied it into a Facebook event so that people can spread the event around to their friends, and best of all … offered a “free dent/ding removal per person” during the party — free samples are huge and a great way to earn new customers.
The obvious question is, Does Reddit have enough users in the Santa Clara area to have made this worth the guy’s time/effort? Even if not, he’s created goodwill in a social media community that will likely reward him to some degree with links and future buzz.
All that for a case full of food and an afternoon doing some free dent repair. Not too shabby if you ask me.
(found via Samir Balwani on Twitter – thx!)