How do you get a customer to trust you? How do you prove that not only can you do the job for her, but you’ve already done the job for others like her? And you’ve already done it dozens of times in her city/town/neighborhood? I think something like this answers those questions and more:
That screenshot is from a map that’s embedded on Avante Gardens’ web site, and each marker indicates a location where they’ve handled flowers for weddings and other special events. Click on any marker and you’ll get more information about the special event, as well as photos of Avante Gardens’ work.
To a potential customer, it makes a compelling statement: We’ve already done what you’re looking for. We have the experience. You can trust us.
This may seem familiar, in fact. Cathy Hillen-Rulloda of Avante Gardens says she was inspired by this post of mine from a few months ago, a post that showed how a Pennsylvania lawncare company was using Google Maps to show a portfolio of its work.
Whereas the lawncare company can get away with listing an address so prospects can drive by to see their lawncare work, Avante Gardens doesn’t have that luxury; custom floral arrangements usually aren’t permanent. So, they’ve done the next best thing by showing photos with each marker on their map.
Cathy — well done. Looks great. And hopefully it lends new ideas to other small businesses that can benefit from a strong, visual statement of work like this.