I. Love. This.
If you’re still not sure about Twitter’s potential as a small business marketing tool, consider BakerTweet. It’s a tool/system that allows bakeries to send tweets announcing when something yummy, hot, and fresh has just come out of the oven. Subscribers to the bakery’s Twitter feed get the instant alert, and can rush in to buy their favorite treats straight out of the oven.
The bakery uses the BakerTweet web site to pre-populate the products and the text they want to send out via Twitter. When the baking is done, they spend about 10 seconds dialing up the right item, hit a button, and the system sends the message out on Twitter.
This video explains it better:
Now, this is geared for bakeries … but you can obviously see restaurants, sandwich shops, cafés, and even retail stores using a system like this to send out all kinds of announcements on Twitter. (“Turkey Club Sandwich, $2 off next 30 minutes!” … “A shipment of Nintendo Wiis has arrived and is available now in the games dept.”) I don’t think I blogged about it, but the Kogi Korean BBQ in Los Angeles is doing something similar — using Twitter to alert locals to where the truck will be parked and selling food. What makes both examples work is that it’s all permission-basd marketing. The people you’re communicating with have already indicated that they want to be advertised to.
With Twitter, and some creative thinking, the possibilities are almost endless.