Not yet using videos in your online marketing? Consider this: The Pew Research Center said last week that the number of adult Internet users watching videos online has nearly doubled since 2006, and is now almost two out of every three adults online.
How’s video usage compare to other online activities? Check this out:
The use of video sharing sites currently outranks many other headline-snatching internet pastimes among American adults. Watching online videos on sites like YouTube is more prevalent than the use of social networking sites (46% of adult internet users are active on such sites), podcast downloading (19% of internet users do this) and the use of status updating sites like Twitter (11% of internet users do this).
If your small business targets a younger demographic, video is probably even more essential to your plans. Pew says 89% of Internet users between 18 and 29 years old watch videos online.