I’ve seen some pushback lately about the value of social media as a lead generation/sales tool, and Facebook more specifically. I’ve said before that Facebook isn’t right for every business, but here’s proof that you can generate leads — real estate leads, in this case — via Facebook.
My wife posted this Facebook status update a couple weeks ago.
I don’t want to blow this out of proportion; neither one has become a client yet, but it sure looks promising. And no, this kind of thing is awfully rare — my wife isn’t landing new leads with every status update she posts.
But hey, you can actually get (real estate) leads via Facebook.
My wife is using Facebook in a very non-traditional way … all through her personal account, while basically ignoring the business page we set up. One of these days I’ll write more about what she’s doing if anyone’s interested.