Yahoo

Yahoo Local’s Affiliate Spam: ‘A Unique Case’

Filed in Local Search, Yahoo by Matt McGee on March 25, 2008 4 Comments
Yahoo Local’s Affiliate Spam: ‘A Unique Case’

In response to news this week that affiliate marketers appear to be placing affiliate URLs into prominent hotel listings on Yahoo! Local, a Yahoo! official confirmed today that they’re “looking into it,” and suggested the situation may not be as bad as the reports make it appear to be. Brian Gil, Director of Product Management [...]

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Yahoo: It’s the Stars, Not the Reviews

Filed in Local Search, Word of Mouth, Yahoo by Matt McGee on March 3, 2008 5 Comments
Yahoo: It’s the Stars, Not the Reviews

In light of my weekend post about ratings and reviews not mattering when local listings are shown in the Yahoo! Shortcuts, we had a little dustup today and it turns out the original post needs clarifying. Here’s the real and accurate story: Ratings (stars) are taken into account, but review text is not. That’s word-for-word [...]

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Are Yahoo and Yelp Dating?

Filed in Local Search, Yahoo by Matt McGee on February 27, 2008
Are Yahoo and Yelp Dating?

There’s a lot of buzz here at SMX West about the new “Open Search” idea that Yahoo introduced yesterday. The reaction is generally very positive, and the official announcement on Yahoo’s search blog has also generated a lot of discussion and, no doubt, a lot of traffic. That announcement uses a restaurant listing from Yelp.com [...]

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Part Three: How To Use Yahoo! Answers

Filed in Social Media, Yahoo by Matt McGee on February 13, 2008 8 Comments
Part Three: How To Use Yahoo! Answers

This is part three in a series on social marketing using Yahoo! Answers. If you missed earlier installments, please begin with the series introduction. Yahoo! Answers is the #2 reference site on the Internet (behind Wikipedia). Its popularity provides an opportunity for smart online marketers to acquire targeted referral traffic, as well as indirect search [...]

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Part Two: Why Use Yahoo! Answers

Filed in Social Media, Yahoo by Matt McGee on February 12, 2008 7 Comments
Part Two: Why Use Yahoo! Answers

This is part two in a series on social marketing using Yahoo! Answers. You may want to start reading with the series introduction. Yahoo! Answers is a popular question-and-answer service that’s grown to be the #2 reference site on the Internet. With such heavy traffic, YA offers opportunities for some businesses and professionals to gain [...]

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Part One: What Is Yahoo! Answers?

Filed in Social Media, Yahoo by Matt McGee on February 11, 2008 1 Comment
Part One: What Is Yahoo! Answers?

This is part one in a series on social marketing using Yahoo! Answers. You may want to start reading with the series introduction. What Is Yahoo! Answers? Yahoo! Answers (YA for short) is one of Yahoo!’s social media success stories. The question-and-answer service launched in December, 2005, and, according to Hitwise, it surpassed the market [...]

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