Category: Yahoo
Yahoo Offers Local Search Tips
Anytime a search engine rep. hands out SEO/SEM advice, I think it’s generally worth listening to. I did my best to get some local SEO advice from Yahoo’s Brian Gil when I interviewed him a couple months ago. Be sure to read that if you missed it the first time around. Now, another Yahoo rep, [...]
Yahoo Looooves Keywords in Domain Names
For the past month or so, some folks on WebmasterWorld have been discussing recent changes in Yahoo’s SERPs. Some of the more recent comments suggest that Yahoo is looking heavily at keywords in domain names. I agree 1,000%. As I type this, I’m looking at a site that is currently at #10 on Yahoo for [...]
Yahoo Local’s Affiliate Spam: ‘A Unique Case’
In response to news this week that affiliate marketers appear to be placing affiliate URLs into prominent hotel listings on Yahoo! Local, a Yahoo! official confirmed today that they’re “looking into it,” and suggested the situation may not be as bad as the reports make it appear to be. Brian Gil, Director of Product Management [...]
Yahoo: It’s the Stars, Not the Reviews
In light of my weekend post about ratings and reviews not mattering when local listings are shown in the Yahoo! Shortcuts, we had a little dustup today and it turns out the original post needs clarifying. Here’s the real and accurate story: Ratings (stars) are taken into account, but review text is not. That’s word-for-word [...]
Are Yahoo and Yelp Dating?
There’s a lot of buzz here at SMX West about the new “Open Search” idea that Yahoo introduced yesterday. The reaction is generally very positive, and the official announcement on Yahoo’s search blog has also generated a lot of discussion and, no doubt, a lot of traffic. That announcement uses a restaurant listing from Yelp.com [...]









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