Yahoo

How to Increase PPC Success on the Content Network

Filed in PPC Advertising, Yahoo by Matt McGee on August 24, 2008 1 Comment
How to Increase PPC Success on the Content Network

I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user: [...]

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Proof You Can Buy Your Way to No. 1 on Google & Yahoo

Filed in Google, Yahoo by Matt McGee on July 22, 2008 12 Comments
Proof You Can Buy Your Way to No. 1 on Google & Yahoo

If you do real estate in Richland, WA — and I just happen to know someone who does — you could buy your way to the top of both Google and Yahoo. Today. For a killer search term. Have a look at the SERPs for the phrase [richland real estate]: on Google … and on [...]

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Reading Between the Lines: Eric Enge’s Interview with Priyank Garg

Filed in Yahoo by Matt McGee on July 9, 2008 2 Comments
Reading Between the Lines: Eric Enge’s Interview with Priyank Garg

Most of your SEO attention is probably focused on what makes Google tick and, considering the search market share numbers, that makes perfect sense. But you must diversify your traffic sources, and ignoring all other search engines is a mistake. Eric Enge’s recent interview with Yahoo’s Priyank Garg gives us all a chance to peek [...]

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Yahoo Offers Local Search Tips

Filed in Local Search, Yahoo by Matt McGee on June 18, 2008 3 Comments
Yahoo Offers Local Search Tips

Anytime a search engine rep. hands out SEO/SEM advice, I think it’s generally worth listening to. I did my best to get some local SEO advice from Yahoo’s Brian Gil when I interviewed him a couple months ago. Be sure to read that if you missed it the first time around. Now, another Yahoo rep, [...]

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Yahoo Looooves Keywords in Domain Names

Filed in Yahoo by Matt McGee on May 25, 2008 18 Comments
Yahoo Looooves Keywords in Domain Names

For the past month or so, some folks on WebmasterWorld have been discussing recent changes in Yahoo’s SERPs. Some of the more recent comments suggest that Yahoo is looking heavily at keywords in domain names. I agree 1,000%. As I type this, I’m looking at a site that is currently at #10 on Yahoo for [...]

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How to Put Your Flickr Photos into Yahoo News

Filed in Local Search, Social Media, Yahoo by Matt McGee on May 8, 2008 2 Comments
How to Put Your Flickr Photos into Yahoo News

It’s not happening quickly, but Yahoo continues to integrate Flickr photo content across its network. The newest instance I’ve seen is on Yahoo’s Local News beta site. Here’s the Yakima-Pasco local news page: If you were to follow the link above the photo, and then scroll down just a tiny little bit, you’ll find this [...]

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