Category: Yahoo
Yahoo Offers Local Search Tips
Anytime a search engine rep. hands out SEO/SEM advice, I think it’s generally worth listening to. I did my best to get some local SEO advice from Yahoo’s Brian Gil when I interviewed him a couple months ago. Be sure to read that if you missed it the first time around. Now, another Yahoo rep, [...]
Yahoo Looooves Keywords in Domain Names
For the past month or so, some folks on WebmasterWorld have been discussing recent changes in Yahoo’s SERPs. Some of the more recent comments suggest that Yahoo is looking heavily at keywords in domain names. I agree 1,000%. As I type this, I’m looking at a site that is currently at #10 on Yahoo for [...]
How to Put Your Flickr Photos into Yahoo News
It’s not happening quickly, but Yahoo continues to integrate Flickr photo content across its network. The newest instance I’ve seen is on Yahoo’s Local News beta site. Here’s the Yakima-Pasco local news page: If you were to follow the link above the photo, and then scroll down just a tiny little bit, you’ll find this [...]
Yahoo Local’s Affiliate Spam: ‘A Unique Case’
In response to news this week that affiliate marketers appear to be placing affiliate URLs into prominent hotel listings on Yahoo! Local, a Yahoo! official confirmed today that they’re “looking into it,” and suggested the situation may not be as bad as the reports make it appear to be. Brian Gil, Director of Product Management [...]
Yahoo: It’s the Stars, Not the Reviews
In light of my weekend post about ratings and reviews not mattering when local listings are shown in the Yahoo! Shortcuts, we had a little dustup today and it turns out the original post needs clarifying. Here’s the real and accurate story: Ratings (stars) are taken into account, but review text is not. That’s word-for-word [...]
Are Yahoo and Yelp Dating?
There’s a lot of buzz here at SMX West about the new “Open Search” idea that Yahoo introduced yesterday. The reaction is generally very positive, and the official announcement on Yahoo’s search blog has also generated a lot of discussion and, no doubt, a lot of traffic. That announcement uses a restaurant listing from Yelp.com [...]
Part Three: How To Use Yahoo! Answers
This is part three in a series on social marketing using Yahoo! Answers. If you missed earlier installments, please begin with the series introduction. Yahoo! Answers is the #2 reference site on the Internet (behind Wikipedia). Its popularity provides an opportunity for smart online marketers to acquire targeted referral traffic, as well as indirect search [...]
Part Two: Why Use Yahoo! Answers
This is part two in a series on social marketing using Yahoo! Answers. You may want to start reading with the series introduction. Yahoo! Answers is a popular question-and-answer service that’s grown to be the #2 reference site on the Internet. With such heavy traffic, YA offers opportunities for some businesses and professionals to gain [...]
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