Small Business SEM

Let’s pretend you’re a dentist. Or pretend you’re the webmaster for a dentist. And you know you need to build some good content on your web site, preferably content that both describes your business and matches what people search for. Don’t you think it would be valuable to know that these are the Top 10 [...]

There’s a fair amount of discussion this week about Yahoo’s inbound link counts, particularly within the search marketing community.
The following will come off to some as sour grapes since I’m not on Rand’s / Lee’s list with my measly 55k links, but that’s okay.
The problem with using Yahoo for this kind of [...]

If that sounds familiar to you, head over to Search Engine Roundtable, where Barry is offering a chance to get some help:
I have created a thread just for you to post examples at our forums, submit it to Site Ranking Poorly in Yahoo But Well in Google and I will do what I can to [...]

This needs to be mentioned: Yahoo has announced new features and a new look for Yahoo Maps. In particular, I’m paying attention to the inclusion of neighborhood footprints in two cities (New York and San Francisco) with more to come, and the “search by point of interest” feature. This is important from an SEO perspective [...]

Yahoo has introduced a new tag (technically, an “attribute”) that will allow you to tell their spider, “Hey! Don’t bother with this part of the page!” Yes, that’s correct — this part of the page. It’s kinda like using a robots.txt file to skip an entire page, but now you can tell the spider to [...]

It’s nice to see Yahoo fighting back against Google. Yahoo announced today that they’re integrating PayPal into Yahoo Search, in much the same way that Google has integrated Google Checkout into its own SERPs.
Faster, Simplified Online Customer Checkout
From a small business perspective, this makes Yahoo Search Marketing a much more attractive option, especially when you [...]

I was happy to hear the news this week that Yahoo has added a social element to its Yahoo! Answers service. As many commented during the week, it’s a step in the right direction to making the premier Q&A web destination even better for users.
Yahoo! Answers is one of my favorite time-killers, right up there [...]

I’m in the middle of re-designing my wife’s real estate web site, which has sat dormant for too long now. I’m hardly a master designer, but we can do better than that 2004 version.
She’s also trying a lot of new things to market her web site, like writing a real estate blog and [...]