Yahoo

Yahoo Updates Webmaster Help

Filed in MY BEST POSTS, SEO, Web Site Content, Yahoo by Matt McGee on June 5, 2006 0 Comments
Yahoo Updates Webmaster Help

Looks like Yahoo has updated and reorganized its Search/Webmaster help pages, which are worth reading for the small business owner/webmaster. I’d point out these pages in particular as worth reading, esp. if you’re new to the web development / SEO / SEM arena: Yahoo! Search Content Quality GuidelinesNice summary of DOs and DON’Ts. How do [...]

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Yahoo and the long tail

Filed in SEO, Statistics, Web Site Content, Yahoo by Matt McGee on May 31, 2006 0 Comments
Yahoo and the long tail

Playing catch up a bit here. Let me suggest you download Yahoo’s Analyst Day PDF, which has some interesting stuff inside. (Don’t be too alarmed by the 12mb size….) One thing worth noting is the chart on Pg. 12 showing 2005 Search Queries by Number of Words, which is up to 3.3 words per query [...]

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Yahoo winning the local traffic battle

Filed in Google, Local Search, Statistics, Yahoo by Matt McGee on May 25, 2006 0 Comments
Yahoo winning the local traffic battle

Interesting chart from late last week on the HitWise blog — it shows (in the bottom section about Maps) that Yahoo Maps has a big traffic advantage over Google Maps — almost a 3-to-1 ratio. That’s worth keeping in mind if you’re using local search to grow your small business. And it’s further justification to [...]

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SBS and Search Engine Crawling / Indexing

Filed in Bing, Google, SEO, Yahoo by Matt McGee on May 6, 2006 0 Comments
SBS and Search Engine Crawling / Indexing

Let me use SBS as a guinea pig one more time, because inevitably you were or will be in the same position I’m in now — with a web site that’s just launched. I’m not all that concerned about my SE rankings since this isn’t a moneymaker for me. But your site is probably designed [...]

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SBS, SERPs, and the Search Algo Scale

Filed in Bing, Google, SEO, Yahoo by Matt McGee on May 6, 2006 0 Comments
SBS, SERPs, and the Search Algo Scale

This is really stunning, and should shed some light on the differences between Google, Yahoo, and MSN for the small business owner who doesn’t understand how the three SEs and their algorithms work. This web site, Small Business SEM (SBS), is less than a month old. The first post was written April 18th. This will [...]

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Yahoo Local adds “Featured Listings”

Filed in Local Search, Yahoo by Matt McGee on April 29, 2006 3 Comments
Yahoo Local adds “Featured Listings”

This is another opportunity to hit your local market by advertising in the growing Local Search venue. I suspect this will be a great opportunity for many small businesses to get extra exposure at what should be a reasonable price. Yahoo Local is now offering very visible advertising at the top of the local SERPs [...]

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