Category: Yahoo
I Think Yahoo Neighbors Could Be Huge
Another collision of local search and social conversation: It’s called Yahoo Neighbors, and I think it has the potential to be really big and really important in the local/small business space. That link points to my fairly lengthy overview on Search Engine Land. Yahoo Neighbors is essentially a forum or message board for every town [...]
Google: A 3.5 Star Company
Google Maps users have spoken and the verdict is clear: They say Google is a 3.5 star company. I’ve looked at Google’s local business listing many times before, but don’t think I ever noticed so many reviews until today. I’m sure they’ve been there; I just wasn’t noticing them. After years of looking at the [...]
Yahoo’s Newspaper Ad Program in My Hometown
Couldn’t help but notice and pay attention when I saw these ads running in the Tri-City Herald this week. These are ads promoting the fact that my local paper (part of the McClatchy Group) is now part of the Yahoo Newspaper Consortium. I wrote on SEL a couple months ago about the success of this [...]
Yahoo Answers: No Links for New Folks
If you’re a small business owner that’s following my advice (or anyone’s) about marketing on Yahoo Answers, things just got a little more difficult today. Yahoo says that Level 1 users will no longer be able to include active links in their answers. You can still include a URL, but it won’t appear as an [...]
Yahoo’s Local Push: SearchMonkey and PPC Targeting
There are a couple articles I published on Search Engine Land over the past few days that I think bear mentioning here for their meaning to small businesses. If you’ve already seen both of these articles, move along. Yahoo Adds Local Content To Search Results Via SearchMonkey What’s going on: All Yahoo web searchers are [...]
How to Increase PPC Success on the Content Network
I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user: [...]
Proof You Can Buy Your Way to No. 1 on Google & Yahoo
If you do real estate in Richland, WA — and I just happen to know someone who does — you could buy your way to the top of both Google and Yahoo. Today. For a killer search term. Have a look at the SERPs for the phrase [richland real estate]: on Google … and on [...]
Reading Between the Lines: Eric Enge’s Interview with Priyank Garg
Most of your SEO attention is probably focused on what makes Google tick and, considering the search market share numbers, that makes perfect sense. But you must diversify your traffic sources, and ignoring all other search engines is a mistake. Eric Enge’s recent interview with Yahoo’s Priyank Garg gives us all a chance to peek [...]
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