Small Business SEM

It’s not happening quickly, but Yahoo continues to integrate Flickr photo content across its network. The newest instance I’ve seen is on Yahoo’s Local News beta site. Here’s the Yakima-Pasco local news page:

If you were to follow the link above the photo, and then scroll down just a tiny little bit, you’ll find this little [...]

In response to news this week that affiliate marketers appear to be placing affiliate URLs into prominent hotel listings on Yahoo! Local, a Yahoo! official confirmed today that they’re “looking into it,” and suggested the situation may not be as bad as the reports make it appear to be.
Brian Gil, Director of Product Management for [...]

In light of my weekend post about ratings and reviews not mattering when local listings are shown in the Yahoo! Shortcuts, we had a little dustup today and it turns out the original post needs clarifying. Here’s the real and accurate story:
Ratings (stars) are taken into account, but review text is not.
That’s word-for-word from Yahoo! [...]

There’s a lot of buzz here at SMX West about the new “Open Search” idea that Yahoo introduced yesterday. The reaction is generally very positive, and the official announcement on Yahoo’s search blog has also generated a lot of discussion and, no doubt, a lot of traffic.
That announcement uses a restaurant listing from Yelp.com as [...]

This is part three in a series on social marketing using Yahoo! Answers. If you missed earlier installments, please begin with the series introduction.
Yahoo! Answers is the #2 reference site on the Internet (behind Wikipedia). Its popularity provides an opportunity for smart online marketers to acquire targeted referral traffic, as well as indirect search engine [...]

This is part two in a series on social marketing using Yahoo! Answers. You may want to start reading with the series introduction.
Yahoo! Answers is a popular question-and-answer service that’s grown to be the #2 reference site on the Internet. With such heavy traffic, YA offers opportunities for some businesses and professionals to gain exposure, [...]

This is part one in a series on social marketing using Yahoo! Answers. You may want to start reading with the series introduction.
What Is Yahoo! Answers?
Yahoo! Answers (YA for short) is one of Yahoo!’s social media success stories. The question-and-answer service launched in December, 2005, and, according to Hitwise, it surpassed the market share of [...]

Are you into social media marketing? If so, Yahoo! Answers probably isn’t very high on your radar. Sites like digg, StumbleUpon, and del.icio.us are talked about much more often. But when used correctly, Yahoo! Answers can be a vital complement to a social marketing plan.
I’ve been using Yahoo! Answers for almost two years now; [...]