Small Business Search Marketing

There are a couple articles I published on Search Engine Land over the past few days that I think bear mentioning here for their meaning to small businesses. If you’ve already seen both of these articles, move along.
Yahoo Adds Local Content To Search Results Via SearchMonkey
What’s going on: All Yahoo web searchers are [...]

I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user:

(click [...]

If you do real estate in Richland, WA — and I just happen to know someone who does — you could buy your way to the top of both Google and Yahoo. Today. For a killer search term.
Have a look at the SERPs for the phrase [richland real estate]: on Google … and on Yahoo:

The [...]

Most of your SEO attention is probably focused on what makes Google tick and, considering the search market share numbers, that makes perfect sense. But you must diversify your traffic sources, and ignoring all other search engines is a mistake.
Eric Enge’s recent interview with Yahoo’s Priyank Garg gives us all a chance to peek under [...]

Anytime a search engine rep. hands out SEO/SEM advice, I think it’s generally worth listening to. I did my best to get some local SEO advice from Yahoo’s Brian Gil when I interviewed him a couple months ago. Be sure to read that if you missed it the first time around.
Now, another Yahoo rep, Nick [...]

For the past month or so, some folks on WebmasterWorld have been discussing recent changes in Yahoo’s SERPs. Some of the more recent comments suggest that Yahoo is looking heavily at keywords in domain names.
I agree 1,000%.
As I type this, I’m looking at a site that is currently at #10 on Yahoo for [cityname real [...]