Word of Mouth

User Reviews and Local Search: Great Together

Filed in Local Search, Word of Mouth by Matt McGee on November 27, 2007 1 Comment
User Reviews and Local Search: Great Together

After every trip, whether for business or pleasure, one of the first things I do when I get home is get online and write some reviews. I review the hotels and restaurants I visited. If I used a shuttle service or visited some other service business, I might review them, too. I’ll write my reviews […]

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SES: My User-Generated Content slides and interview

Filed in Conferences/Educ., Interviews, Word of Mouth by Matt McGee on August 28, 2007 5 Comments
SES: My User-Generated Content slides and interview

One of the fun parts of SES San Jose last week was the chance to do my first interview with the crew at WebProNews. WPN seems to be doing more video interviews at every show I go to, and creating a really great resource archive in the process. I always enjoyed doing interviews back in […]

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SES Session Recap: Buzz Monitoring

Filed in Conferences/Educ., Word of Mouth by Matt McGee on August 26, 2007 1 Comment
SES Session Recap: Buzz Monitoring

The very last session of the week was the one I was looking forward to as much as any: Buzz Monitoring. This is something I’m hearing more clients and prospects talking about, and so I wanted to hear the latest thoughts and ideas from the experts — including Andy Beal, who I’ve had the pleasure […]

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User Reviews: If Wal-Mart’s Doing It, Should You?

Filed in Web Site Content, Word of Mouth by Matt McGee on July 19, 2007 3 Comments
User Reviews: If Wal-Mart’s Doing It, Should You?

Talk about great timing: Here I am, burying myself in the land of user reviews and user-generated content (for my SES San Jose presentation next month), and a huge shoe falls right around me: Wal-Mart is adding user reviews to its Web site. I’m going to tread lightly with this comment, but what makes this […]

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Paid Reviews … in the Real World

Filed in Small Biz Marketing, Word of Mouth by Matt McGee on April 17, 2007 3 Comments
Paid Reviews … in the Real World

In light of the growth of paid blog reviews, the growing recognition of the power of user reviews, and the the current hub-bub about disclosure of advertising … I found this interesting: Time.com: Word on the Street I came across this article while reading the current edition of TIME magazine. It talks about that same […]

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User Reviews: Hot and Getting Hotter

Filed in Local Search, Word of Mouth by Matt McGee on February 22, 2007 0 Comments
User Reviews: Hot and Getting Hotter

What’s the hottest subset of local search right now? User reviews. Has to be. MojoPages is a new local directory/review site. TellMe offers reviews over the phone. And YellowPages.com recently got that user review religion. Now, even Skype — the voice-over IP phone provider — is getting into the merchant reviews. They’re building a yellow […]

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