Word of Mouth

5 Ways Negative Reviews are Good for Business

5 Ways Negative Reviews are Good for Business

We don’t live in a 5-star world. Think about it: Even your favorite restaurant messes up sometimes. Even your favorite doctor, grocery store, or book store has a bad day. We all do. So why do small business owners think that negative reviews are the kiss of death online? Why do retailers, manufacturers, and local [...]

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Creative Small Business Marketing, Episode 3

Creative Small Business Marketing, Episode 3

I. Love. This. If you’re still not sure about Twitter’s potential as a small business marketing tool, consider BakerTweet. It’s a tool/system that allows bakeries to send tweets announcing when something yummy, hot, and fresh has just come out of the oven. Subscribers to the bakery’s Twitter feed get the instant alert, and can rush [...]

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Creative Small Business Marketing, Episode 2

Filed in Small Biz Marketing, Word of Mouth by Matt McGee on March 5, 2009 9 Comments
Creative Small Business Marketing, Episode 2

This is hip and clever, which means it will automatically turn off a number of small biz owners and simply not be possible for others. Still, consider this: Pizzeria Delfina in San Francisco is taking their worst Yelp.com reviews and putting them on t-shirts that the staff wears while working. Logic says you would put [...]

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Case Study: Power of a Blog Comment

Filed in MY BEST POSTS, Small Biz Marketing, Word of Mouth by Matt McGee on January 20, 2009 17 Comments
Case Study: Power of a Blog Comment

Follow along here, please: 1.) On February 23, 2008, Jesse Heap of Pink Cake Box left a comment on this blog. We had a short conversation in the comments of that post. About two weeks later, I sent Jesse an email telling him I wanted to profile his wife’s bakery and the way they were [...]

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Write a Bad Review … Get Sued

Filed in Local Search, Word of Mouth by Matt McGee on November 25, 2008 6 Comments
Write a Bad Review … Get Sued

Consumerist today tells the story of Chris Norberg, a guy who left a negative review on Yelp about Dr. Steven Biegel, a chiropractor in San Francisco. It looks like Norberg deleted his negative review from Yelp after getting some kind of cease and desist letter from Biegel’s attorney, but Norberg did leave this review/comment on [...]

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Learn About Web: Small Business Reality Check

Learn About Web: Small Business Reality Check

The Cafe at Queensgate, a Richland (WA) restaurant, is an excellent place in my hometown for lunch: good food, helpful staff, and a terrific, bistro-style atmosphere. You’ll notice that I didn’t link to them at all in that paragraph; I’d love to, but like so many small businesses, they don’t have a web site. And [...]

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