Word of Mouth

4 Things That Tend To Trigger Yelp’s Review Filter

Filed in Reputation Mgmt., Word of Mouth by Matt McGee on July 31, 2013 9 Comments
4 Things That Tend To Trigger Yelp’s Review Filter

Yesterday on Marketing Land, I wrote about a recent study of Yelp’s review filter and the things that tend to impact whether a review gets filtered or not. The results, I think, tend to confirm — or at least support — some of the conventional wisdom that Yelp users/observers have talked about already. There were [...]

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More Evidence That Majority of Online Reviews are Positive

More Evidence That Majority of Online Reviews are Positive

One of the points I often make when speaking at conferences/workshops is that most online reviews are positive. I say that because some small business owners are hesitant to get involved in review management and don’t welcome the idea of having customers talk about their businesses online, warts and all. But there’ve been a few [...]

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Why Small Businesses Need BOTH Social & Search

Why Small Businesses Need BOTH Social & Search

It’s an unfortunate question: “Should we be spending money/time on search or social media?” I’d like to answer that question with some data from recent surveys that address how consumers use search and social networks in terms of small and local businesses. And I’ll make the point that, since consumers use search and social so [...]

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In 2011, Online Success Is As Simple As This

In 2011, Online Success Is As Simple As This

Online success is not rocket science. If anyone tries to tell you that it’s complicated, ignore them. Whether you’re selling products online or generating leads for your service, success is as simple as this:

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Yahoo Study: 2/3rds of All Word-of-Mouth is Positive

Filed in Featured, Statistics, Word of Mouth by Matt McGee on June 15, 2010 4 Comments
Yahoo Study: 2/3rds of All Word-of-Mouth is Positive

If you run a small business, chances are pretty good that you rely heavily on word-of-mouth to grow your business. Whether it’s online reviews or recommendations from happy customers to their friends, having good things about your business spread as far as possible is a key to long-term success. Yahoo has published a study that [...]

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Want Reviews? Give Customers an Incentive

Filed in Featured, Local Search, Word of Mouth by Matt McGee on April 30, 2010 12 Comments
Want Reviews? Give Customers an Incentive

Internet Retailer has an interesting article that offers a case study of sorts about how online retailer evogear.com convinced customers to write more reviews. While the article talks about product reviews, I think there are still some truths in it for small businesses who want more company/business reviews. As the article explains, evo’s problem was [...]

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