Web Site Content

The Importance of Copywriting

Filed in SEO, Web Site Content by Matt McGee on May 26, 2006 1 Comment
The Importance of Copywriting

I’m involved in an interesting discussion on the Small Business Ideas Forum about Design vs. Content. The theory posed in the first post is “…a bad website design with good copywriting will perform better than a fantastic design with poor copywriting.” I gave my reply in the thread, which basically boils down to, “It depends.” [...]

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Customer Testimonials: The Good … AND the Bad?

Filed in Web Site Content by Matt McGee on May 16, 2006 0 Comments
Customer Testimonials: The Good … AND the Bad?

Nick Usborne shares what many will consider a fairly radical idea in this week’s installment of his Excess Voice newsletter: If you’re including customer testimonials on your web site, include the good comments and the bad. “…here comes the scary part…publish the criticism as well as the praise. The web has always been a networked [...]

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Training the Crawlers

Filed in SEM, SEO, Web Site Content by Matt McGee on May 12, 2006 2 Comments
Training the Crawlers

Get a search engine crawler to do what you want it to do? You bet! I’m always talking to clients about the need to “train the crawlers.” Once a crawler finds your site and indexes it, you can teach the crawler to come back on a regular basis. And once you’ve got the crawlers trained, [...]

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