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Friday night link-o-rama

Friday night link-o-rama

Some weekend reading you might enjoy…. Jenn Laycock has (finally!) wrapped up her three-part article series at Search Engine Guide called “How to Win Links and Influence People.” Lots to think about in these articles on link building, one of the most difficult aspects of SEO. Part One | Part Two | Part Three Justin [...]

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How clear is your marketing message?

Filed in Small Biz Marketing, Web Site Content by Matt McGee on August 3, 2006 1 Comment
How clear is your marketing message?

This falls more under “general small business marketing” than “search marketing”, but it’s just too good to pass up. Do you read Robert Middleton’s More Clients eZine? It’s part of his ActionPlan.com web site, and though it’s geared toward service professionals, truth is the material Robert shares is largely appropriate for any small business (and [...]

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Gone supplemental in Google? Get out….

Filed in Google, MY BEST POSTS, Web Site Content by Matt McGee on July 20, 2006 1 Comment
Gone supplemental in Google? Get out….

I just replied to a post on the Small Business Ideas forum about Google’s supplemental index, and how to get out of it … and it occurs to me that the post I wrote is far and away the most extensive thing I’ve ever written on the subject. So I’m posting here on SBS to [...]

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Tuesday night link-o-rama

Filed in Bing, Google, SEO, Web Site Content, Yahoo by Matt McGee on June 13, 2006 0 Comments
Tuesday night link-o-rama

1) On the assumption that many small business owners are a bit too busy to keep track of how the main search engines work, let me suggest you read Aaron Wall’s Defining Search Engine Relevancy. If all you read is the “Short Version” summary at the top, you’ll have a good foundation for understanding how [...]

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Yahoo Updates Webmaster Help

Filed in MY BEST POSTS, SEO, Web Site Content, Yahoo by Matt McGee on June 5, 2006 0 Comments
Yahoo Updates Webmaster Help

Looks like Yahoo has updated and reorganized its Search/Webmaster help pages, which are worth reading for the small business owner/webmaster. I’d point out these pages in particular as worth reading, esp. if you’re new to the web development / SEO / SEM arena: Yahoo! Search Content Quality GuidelinesNice summary of DOs and DON’Ts. How do [...]

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Yahoo and the long tail

Filed in SEO, Statistics, Web Site Content, Yahoo by Matt McGee on May 31, 2006 0 Comments
Yahoo and the long tail

Playing catch up a bit here. Let me suggest you download Yahoo’s Analyst Day PDF, which has some interesting stuff inside. (Don’t be too alarmed by the 12mb size….) One thing worth noting is the chart on Pg. 12 showing 2005 Search Queries by Number of Words, which is up to 3.3 words per query [...]

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