Web Site Content

Small Biz Owners Prefer Websites To Social Media, But Are Ignoring Mobile

Filed in Statistics, Web Design, Web Site Content by Matt McGee on October 15, 2013 1 Comment
Small Biz Owners Prefer Websites To Social Media, But Are Ignoring Mobile

There’s been a lot of talk in the last year or two about small businesses increasingly preferring to use social media, sometimes rather than even having a website. But a recent Verisign-sponsored survey (PDF download) pours some cold water on that idea, and shows that the vast majority of SMBs are still relying on a [...]

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The #1 Problem with Local Blogging & Local Content

Filed in Blogging, MY BEST POSTS, Web Site Content by Matt McGee on January 22, 2013 16 Comments
The #1 Problem with Local Blogging & Local Content

In a word: Conversion. That’s the main problem with local blogging and local content. It’s often easy to get local traffic to your website or blog, but in a lot of cases, you’re going to have trouble converting that traffic into customers. Don’t get me wrong. I’m generally a big believer in local blogging but, [...]

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Why A Website Is More Important Than Facebook & Twitter

Filed in MY BEST POSTS, Social Media, Web Site Content by Matt McGee on November 18, 2012 32 Comments
Why A Website Is More Important Than Facebook & Twitter

I don’t know John Burke, and he’s probably a kind and smart guy, but I don’t think his article does business owners any favors: 6 Reasons Facebook and Twitter Are More Important Than a Website It’s actually the headline I disagree with most, because the rest of the article primarily makes the point that websites [...]

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One More Cringe-Worthy Stat About Small Business Websites

One More Cringe-Worthy Stat About Small Business Websites

It feels like the folks at BIA/Kelsey and vSplash are trying to make me ill. Just a couple weeks ago, they released a set of alarming statistics about the (sorry) state of small business websites — things like 60 percent of them don’t even have a contact phone number on the home page. And on [...]

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Are Small Business Websites Really This Bad?

Are Small Business Websites Really This Bad?

I know there are some really bad small business websites out there, but some fresh numbers paint an alarming picture. The stats come from “SMB DigitalScape,” a data tool that’s being jointly promoted by BIA/Kelsey and vSplash, the company that created the tool. The numbers were distributed Monday in conjunction with the beginning of BIA/Kelsey’s [...]

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SEO: Are You Relevant, or Are You Vital?

Filed in MY BEST POSTS, SEO, Web Site Content by Matt McGee on February 2, 2012 6 Comments
SEO: Are You Relevant, or Are You Vital?

Relevant web pages. Relevant title tags. Relevant meta descriptions. Relevant copywriting. You’ve heard it a million times, right? I’m guilty of talking about relevance to pretty much every SEO client I’ve ever had. No more. Relevancy is overrated. Anybody can be relevant; just throw a keyword on the web page a few times and BAM! [...]

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