Category: Web Site Content
SEO: Are You Relevant, or Are You Vital?
Relevant web pages. Relevant title tags. Relevant meta descriptions. Relevant copywriting. You’ve heard it a million times, right? I’m guilty of talking about relevance to pretty much every SEO client I’ve ever had. No more. Relevancy is overrated. Anybody can be relevant; just throw a keyword on the web page a few times and BAM! [...]
A Year-End (or Year-Beginning) Checklist for Small Business Websites
I had an idea to write an article with a checklist of items for small business owners to do once a year — stuff that would a good end-of-year or start-of-year project. You know, like “spring cleaning” but in the middle of winter. Then it occurred to me that I’d already written an article like [...]
Video Soon to be No. 1 Real Estate Marketing Tool
The folks at WellcomeMat, a video portal (of sorts) for the real estate industry, have put together an interesting report on the state of video marketing in real estate. According to the survey, “the use of video by real estate professionals and companies is up 95% in the first half of 2009 relative to the [...]
Video is the Hot Tactic for 2009
More than search, more than social media, video is the hot online marketing tactic for 2009. That’s according to a PermissionTV survey reported today by eMarketer. Have a look: Here’s the key survey stat where video content is concerned: More than one-half of respondents also expected to be implementing or extending an online video project [...]
7 Traits of a Social Media-Friendly Web Site
We talk a lot about building user-friendly web sites and SEO-friendly web sites, and both of those are things we should be talking about because they’re vital to long-term online marketing success. But we don’t talk as much about building a site that plays well in social media. That’s a mistake. Consider this Forrester research [...]
Need Copywriting Help? Add Karon’s Blog to Your Reading List
I was real happy a couple months when I noticed that Karon Thackston had started blogging. I’d been reading her articles since way back when (when articles were more popular than blogs, I guess), and have also had the pleasure of working with her virtually as co-moderators of the Small Business Ideas Forum. Karon’s been [...]
12 Tips on Creating Content for Social Media
“Do you have any tips on how to develop meaningful content for social media?” That’s the question posed by Sanjay Kumar in a conversation I’ve been following on Small Business Trends. The conversation began with Anita Campbell telling us some interesting real-life stories of small business owners who’ve tried social media with varying levels of [...]
Latest SEL Column: Web Site Checklist
It’s been a while since I’ve had a byline on Search Engine Land, but my latest “Small Is Beautiful” column is there now. The advice in there includes a few things I need to do with this blog and the other sites I manage (my U2 site, my wife’s real estate site, etc.). Hopefully there’s [...]
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