Small Business SEM

It’s been a while since I’ve had a byline on Search Engine Land, but my latest “Small Is Beautiful” column is there now. The advice in there includes a few things I need to do with this blog and the other sites I manage (my U2 site, my wife’s real estate site, etc.). Hopefully there’s [...]

Answer: By turning their web site into a playground for shoppers like you and me.
Summary: Amazon has just launched Video Product Reviews, and its Amapedia wiki site is growing. The SEO impacts are obvious, as are the lessons for other retailers, big and small.
(read on for full story…)
Introducing Video Product Reviews
The User-Generated Content train continues [...]

You could probably tell from the lack of posting since Tuesday that this has been a busy week, so the link-o-rama tonight will be short and to-the-point. Plus, a handful of posts that would normally be in this roundup instead graduated straight to the “Best Posts of August” recap, which I’ll finish up and post [...]

Talk about great timing: Here I am, burying myself in the land of user reviews and user-generated content (for my SES San Jose presentation next month), and a huge shoe falls right around me:
Wal-Mart is adding user reviews to its Web site.
I’m going to tread lightly with this comment, but what makes this important is [...]

Top 100 E-Commerce Tips
WebmasterWorld members are sharing their own e-commerce tips and the group is off to a pretty good start so far. If the quality stays high, there’ll be lots of good stuff in there for the small biz retailer.

This’ll get you thinking: Jeremiah Owyang writes about irrelevant corporate web sites, and more specifically, how such sites can (and will need to) evolve. In particular, I love this bit here:
The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations [...]

Lack of content — one of the items I listed on my recent retail SEO post, 6 Common Retail SEO Pitfalls (and How to Avoid Them) - has never been a problem for Amazon.com. Just today, in fact, Amazon made itself much stronger content-wise with the purchase of DPReview.com, a wonderful site for all things [...]

No cute lyric tonight; let’s get right to it, shall we?
Yes, it’s still sometimes a challenge to convince small business owners that they need to add great content to their Web sites. Nick Usborne makes the case in nice, simple language: 3 Reasons to Add Articles to your Web Site. Come to think of it [...]